26/02/2024
The most overused and abused word in business is STORYTELLING.
Everyone is a storyteller, and everything is a story…
But what is Storytelling?
Storytelling is NOT the ability to tell a story, it’s the ability to LIVE a story.
It’s how you plan, create and live the story you want - through all channels of communication.
A story can be for a person, an idea, a brand, a product, and even a new feature…
True Storytelling is the right combination of “The story that I TELL through my actions, words, body language and voice”, “The story that I WANT to tell”, and “The story that people actually tell ABOUT me”.
The bigger the gap, the more broken the story is.
The bigger it overlaps - this is when the Storytelling magic happens!
We relate and Connect to people with a strong story, we buy products from brands who have a strong story, and yes, people even choose their own religion based on the story they believe to/in.
Michael Jordan, Bill Clinton, Oprah Winfrey.
Apple, Nike, and even the “new” Microsoft.
These are just a few obvious examples of a great story… but there are so many more, just think about what and who you believe to/in every day.
So how can we build a story from scratch, and what can we do when the story is broken?
Well, this is the art of Storytelling.
This is what I do in the past 11 years with Leaders, CEOs, Corporates, Startups, Funds…
If you want to hear more, let’s talk.
MeStory
