15/05/2017
Dos and Don’ts for advertisements under RERA
Dos
(a) The advertisement or prospectus issued or published by the promoter shall mention prominently the website address of the Authority, wherein all details of the registered project have been entered;
(b) The advertisement shall include the registration number obtained from the Authority and such other matters incidental thereto;
(c) Possession date mentioned should match with the date that submitted to the authority at the time of registration. For instance if the developer has mentioned 1st December, 2017 as the possession date to the authority, the advertisement should also state the same date and not any other date or vague terms as possession to be given in 6 months etc;
(d) In case names of agents / brokers are mentioned in the advertisements, then they should have been submitted to the authority at the time of registration. In the event the name of any agent/broker is mentioned in the advertisement, the said agents /brokers should be duly registered with the authority;
(e) Highlights of the project have to be factually correct for eg: “close to rly station” – such vague terms should be avoided and instead actual distance should be specified such as 1 km from the railway station;
(f) In case fixtures and fittings are displayed in the advertisements, the brand name of the same should be stated instead of stating vague terms like reputed/world class brand. For example if bath fittings are mentioned in the advertisement, it is advisable to mention the brand along with it like “jaguar bath fittings”;
Don’ts
(a) no promoter shall advertise for any project until it is duly registered with the authority. However ongoing projects can be advertised within a 90 days intervening period i.e. upto 31st July, 2017 until the project is registered or application of registration is made;
(b) the advertisement shall not contain any false and / or incorrect statements regarding their project - ex false possession date;
(c) no exaggerated claims – ex if gymnasium with whirlpool bath is not intended to be provided by the developer, the advertisement should not specify whirlpool bath, it should just state gymnasium;
(d) do not mention anything in the advertisement by way of words or image that cannot be delivered- ex if the builder / developer does not intend to provide the club house the advertisement does not mention the terms club house or use the image of a club house;
(e) making any statement, whether in writing or by visible representation which,
(i) falsely represents that the services are of a particular standard or grade- ex a developer should not mention in the advertisement marble flooring if marble flooring is not being provided;
(ii) represents that the promoter has approval or affiliation which such promoter does not have- ex a developer should not use terms like trump tower or igbc rated project in any advertisement, when the developers have not obtained such approvals/affiliations;
(iii) publication of any advertisement or prospectus of services that are not intended to be offered- ex a developer should mentions in any advertisement regarding providing swimming pool when the same is not intended to be provided.
For example, the following terms that are commonly used appear to be vague and not in line with aforesaid dos and don’ts
(a) “buy and move in tomorrow”: the term appears to be vague and the same may be taken up by the authorities. Instead, the ad should state ready possession with OC;
(b) “exotic club house, super deluxe amenities and indoor games” appears to be vague terms, it is advisable to give a detailed description of the amenities;
(c) “international school adjoining complex” is vague, instead exact distance should be specified.