IMCgroup.in

04/08/2012

27/07/2012

Today, any 'smart' website needs:

1. Optimization (Integrate the marketing efforts to drive relevant, quality traffic that is looking to buy),
2. Conversion (Communicate the right message to manage and convert these visitors into paying customers), and
3. Retention (Build, nurture and grow your brand alongwith business).

We at www.IMCgroup.in understand this and provide complete solution. Visit our site (and recommend too) for a free of cost assessment of your present brand value.

We help you to integrate your distributed marketing efforts, to communicate the right message to your customers and to create your brand.

07/11/2011

“If you were hired to be the company blogger, to create a Twitter account and tweet for the company, to develop the corporate media presence, the work you did while you were employed and those social media accounts you got for the company likely belong to the employer. An exception is probably LinkedIn. They don’t allow profiles for companies – only individual. Your LinkedIn profile is probably yours, even if the company told you to create it while on the job."

18/10/2011

Fantastic media coverage of the seminar in Patrika on 18th October 2011. Enjoy!

17/10/2011

Que. How would you measure the ROI in social media? How to measure the impact of social media use in marketing, selling, in creating social capital? Metrics, tools, ways?

Ans. First, think about the outcomes. At a macro level, there are two.

1. Did you change/influence a behavior?
Examples of behavior:
• Recommending
• Shifting attitude, or perception
• Driving trial
• Generating awareness
• Creating advocacy

2. Was there some kind of economic success?
Examples of economic success:
• Increase in sales
• Cost savings
• Increase in shareholder value
• Increase in lifetime value of a customer (loyalty)

Next, separate ROI from Measurement and Metrics. They are related but not the same. Metrics are anything which can be measured:
• Followers and connections
• Mentions
• Tweets, Retweets etc
• Likes
• Clicks, impressions etc
• Engagement and time spent (comments etc.)

(Note: The above is very true and hence shared from one Quora user)

17/10/2011

IMCgroup.in organised the first seminar for its client EBIZPROMO (Mr. Keyur Parmar) at Altius Institute of Universal Studies, Indore on 15th October 2011. The seminar was a grand success with lots of knowledge imparted to the students. More projects from IMCgroup.in lined up in pipeline...

20/09/2011

09/09/2011

KAUN BANEGA LAKHPATI: Here's is chance to win $ 10,000 and reach million people too! Click the link below to participate in the contest. Best wishes...

Nokia is launching a global crowdsourcing campaign to find a fresh version of the classic Nokia Tune. The winning tune will be placed next to the standard Nokia Tune in a selection of the company 2012 product portfolio.

19/08/2011

LAST DAY - LAST CHANCE !!! Rs. 10,000/- can be yours NOW... Visit http://bit.ly/WIN10000 (Competition closes TONIGHT). Best wishes!

12/08/2011

"Give us a name. Win Rs. 10,000!" - Hey friends, here's a wonderful competition promoted by IMCgroup.in If you are creative, love branding and in need of some huge pocket money than go ahead! Just suggest a business name for a new upcoming real estate (housing) company and you stand a chance to win Rs 10,000/- (No conditions attached, multiple entries allowed, hurry competition closes on 19th August). To participate visit http://bit.ly/WIN10000 now... (Like this than LIKE this and SHARE this!)