The stringent norms of the COA do not allow architects/ architectural firms to market themselves in any form possible which is a big obstacle given the nature and competition present in the market. This gap needs to be filled keeping in mind the code of conduct laid down by the COA. It’s a challenge to carve in your own niche in a domain that is not only saturated but does not provide a scope for
marketing, it becomes a need to constantly evolve in a way that helps in setting new benchmarks than following one. Organizational Aerobics helps achieving this goal by orienting the internal parts of the business with the external market. The tailor made tools and techniques to study the organization not only help in understanding the organization better but also help in equipping them for the future! Organizational Aerobics is an exercise that is specially designed and carefully centered around the factors that govern the functioning of the very complex building industry. It empowers the organization with tools that will help in efficient functioning and brand positioning. The exercise is designed to develop a strong platform for the organization to market itself in a sensitive yet effective way. It is designed around the key stakeholders involved in project development and ex*****on. It taps into the varied intangible aspects that act as a catalyst in the efficient functioning of the organization.
