ShahKaushal.Com

ShahKaushal.Com SEO Expert, Google Adwords Certified Individual, SEO Analyst and Gadget Enthusiast

Wishing you all very happy social media day! Let's grow together and make this virtual world a better place to live... ...
30/06/2018

Wishing you all very happy social media day! Let's grow together and make this virtual world a better place to live...

Google AdWords bid multiplier help you manage your bid in a very effective way. You can increase or decrease your biddin...
14/03/2018

Google AdWords bid multiplier help you manage your bid in a very effective way. You can increase or decrease your bidding according to the day, time, location, user's device etc. E.g. You can increase your bid during office hours when your staff is available in the office to answer queries. If you are a local business, you can increase the bidding if the use is nearby to your business and searching for similar product or services. There can be many cases where this feature can be really helpful and save the overall cost of the campaign!

Just like facebook it is now possible to show ads to your existing customers on Google. You can use remarketing to show ...
06/03/2018

Just like facebook it is now possible to show ads to your existing customers on Google. You can use remarketing to show ads on Google Search, Google Shopping, Youtube and Gmail. For now it is not possible to show ads on Google Display Network for custom audience. This can be really great strategy if you are trying to promote something to an existing audience! Let me know your views in the comments below on how creatively you have used custom audience for remarketing!

As the saying goes, a picture is worth a thousand words, the same is true for social media. Pictures are the most popula...
03/03/2018

As the saying goes, a picture is worth a thousand words, the same is true for social media. Pictures are the most popular type of social content for increased and meaningful engagement. It can be facebook, instagram or even twitter, pictures rule the social media world, but it has to be relevant to your audience. You can't post celebrity pictures on your health page, the relevant pictures that your audience likes can give great boost to your brand! Properly designed creatives increases your brand identity and keeps the users waiting for more content...

In the fast growing digital marketing field, lot of people are mistaken with blogging and social media. Although they bo...
27/02/2018

In the fast growing digital marketing field, lot of people are mistaken with blogging and social media. Although they both are about building community, interacting with your target audience and ultimately establishing your brand, there is a difference between them. Having huge follower base on social media platforms doesn't make one blogger. They might be classified as "Social Media Influencer", but blogging is totally different. Blogging is about sharing your knowledge and ideas in the field of your interest or expertise, where as social media is mostly about flaunting what you have!

Latent Semantic Indexing or LSI as it is normally known, is a method to determine relationship between terms and concept...
23/02/2018

Latent Semantic Indexing or LSI as it is normally known, is a method to determine relationship between terms and concepts in
content. As search engines like Google, crawl and index your page, they pick up lot of content and understand what the page is all about. So, one doesn't have to use the same keyword many times on the same page to rank for that keyword. Quality matters a lot when it comes to content.

There are few ways through which you can improve the quality score of your keywords:- Have specific small adgroups that ...
20/11/2017

There are few ways through which you can improve the quality score of your keywords:

- Have specific small adgroups that are laser targted.
- Improve CTR (Click Through Rates) of your ads by improving your ad copy.
- Improve landing page experience by adding few important elements like videos, testimonials, enquiry form etc.

For more information contact me, and I can help you improve your ROI...

There is not much of a difference in Offline and Online world. If you are social in offline world, you will be same in o...
17/11/2017

There is not much of a difference in Offline and Online world. If you are social in offline world, you will be same in online. Don't force yourself to be someone else, be authentic & natural and you will be fine!

It is agreed that search engines have improved their algorithms over the period of time and smart search engines like Go...
16/11/2017

It is agreed that search engines have improved their algorithms over the period of time and smart search engines like Google can easily make out from your web page if you try to stuff keywords in any way. Here is a little tip about using the most important keywords at the beginning of the title tag, content part, sentence or heading tags. This will let search engines know the importance of particular keyword. In technical terms, it is called Keyword Prominence! For more and Digital Marketing tips, like my page ShahKaushal.Com.

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