07/09/2026
Same drink. Different country. Different packaging.
Coca-Cola shows us that great packaging isn’t always about creating one universal design—it’s about making the same brand feel familiar wherever it goes.
From language and local cues to colour, typography and cultural relevance, packaging helps global brands connect with local audiences.
Because sometimes, speaking your customer’s language starts before they even open the product.
Follow S Kumar for practical insights on packaging design, label design, branding and global brand localisation.
(Product Packaging, Branding Strategy, Global Branding, Brand Localization, Coca Cola, Packaging Marketing, Sustainable Packaging, SKumar)