16/08/2026
I’ve been travelling quite a bit across India lately, doing wardrobe audits and working with clients, and I’ve noticed something that’s becoming quite common.
A lot of them have beautiful garments from tailors they chose because of the Instagram, the interiors, the coffee, the whole experience…
But the one thing they actually went there for the fit, is often missing.
And I think that’s a real problem in menswear today.
Everyone wants to get into tailoring. Build a beautiful, masculine studio, create a great experience and honestly, I’ve done that too.
But tailoring ultimately comes down to the person sitting behind the machine.
Are you paying your masterji well? Are you giving him enough time to cut, construct and finish the garment properly?
Because you can have the most beautiful studio in the city. But if the garment doesn’t fit, none of that really matters.
And I think that’s also why so many good tailors struggle to reach the right clients, because the craft is often hidden behind the experience.