10/04/2023
Page speed is a significant factor in determining a website's overall user experience, and Google prioritizes delivering the best possible experience to its users. Slow loading websites can lead to a poor user experience, and as a result, Google may rank them lower in search engine results pages (SERPs).
Google has also explicitly stated that page speed is a ranking factor in its search algorithm. In 2010, Google introduced the "Page Speed" tool, which measures the page load time and provides recommendations on how to improve it. In 2018, Google announced that page speed would be a ranking factor for mobile searches, and in 2021, it stated that it would be a ranking factor for desktop searches as well.
It is essential to ensure that your website has a fast page speed to avoid being penalized by Google and to provide the best user experience for your visitors.