17/12/2024
Here's a proven way to build trust among customers.
Recently, I saw two contrasting responses in customer service in a span of 2 days.
The first was at a new restaurant that we were checking out. Like I do quite often, I asked - what do you recommend in seafood? The server pointed at a particular dish and said with a big smile - this one is good. I asked him - is it too spicy? Not at all sir, it is not spicy at all.
Only to be proven very wrong in a matter of a few minutes.
The second was at a salon, where the guy was telling me about a new natural moisturizer brand they are using. I asked if he was sure it didn't have chemicals. He looked curiously at the bottle for a moment and then replied -
"pata nahi sir, abhi check karke batata hoon" [I don't know sir. I will check and tell you right away]
Contrasting, isn't it? Saying "I don't know" is a bit of a blow to the ego, right?
After all, isn’t a business supposed to have all the answers?
Not really. A business is not expected to have all the answers. The truth is - pretending to know everything can actually hurt your credibility.
Customers value honesty and effort far more than a polished but false response.
The most honest, trust-building phrase in customer service is not - “We’re here to help.”
It is “𝗜 𝗱𝗼𝗻’𝘁 𝗸𝗻𝗼𝘄—𝗯𝘂𝘁 𝗜’𝗹𝗹 𝗳𝗶𝗻𝗱 𝗼𝘂𝘁.”
Today, customers can spot when someone’s winging it. A vague or inaccurate answer can erode trust faster than silence.
And when trust is broken, you lose not just one customer—it’s their referrals, reviews, and the goodwill they could have spread about your business.
On the other hand, admitting “I don’t know” (and following up with a solution) shows humility, honesty, and a commitment to finding the correct answer. It’s the kind of moment that transforms a transaction into a relationship.
Here’s how you can ace the art of “I don’t know” without compromising on a great customer experience:
👉 𝗙𝗼𝗹𝗹𝗼𝘄 “𝗜 𝗗𝗼𝗻’𝘁 𝗞𝗻𝗼𝘄” 𝘄𝗶𝘁𝗵 “𝗟𝗲𝘁 𝗠𝗲 𝗙𝗶𝗻𝗱 𝗢𝘂𝘁”
Always pair honesty with action. Customers will appreciate your willingness to go the extra mile to find the right solution.
👉 𝗧𝗿𝗮𝗶𝗻 𝗬𝗼𝘂𝗿 𝗧𝗲𝗮𝗺 𝘁𝗼 𝗕𝗲 𝗖𝗼𝗺𝗳𝗼𝗿𝘁𝗮𝗯𝗹𝗲 𝘄𝗶𝘁𝗵 𝗨𝗻𝗰𝗲𝗿𝘁𝗮𝗶𝗻𝘁𝘆
Equip your team with the confidence to admit when they are unsure and the skills to research or escalate issues effectively.
👉 𝗦𝗲𝘁 𝗖𝗹𝗲𝗮𝗿 𝗙𝗼𝗹𝗹𝗼𝘄-𝗨𝗽 𝗘𝘅𝗽𝗲𝗰𝘁𝗮𝘁𝗶𝗼𝗻𝘀
If you need time to find the answer, give the customer a timeline. Then, stick to it. Trust is built on reliability.
👉 𝗙𝗼𝗰𝘂𝘀 𝗼𝗻 𝗘𝗺𝗽𝗮𝘁𝗵𝘆, 𝗡𝗼𝘁 𝗣𝗲𝗿𝗳𝗲𝗰𝘁𝗶𝗼𝗻
Customers don’t expect you to know everything. They expect you to care. Show them that their problem matters more than your pride.
Saying “I don’t know” is not a weakness. It is strength. It signals honesty, commitment, and a willingness to grow.
That’s the kind of service customers remember and rave about.
Have you felt the power of "I don't know"?