Vinay Pushpakaran - Speaker, Trainer, Consultant

Vinay Pushpakaran - Speaker, Trainer, Consultant Hi! Thanks for dropping by! I'm Vinay - a Bootstrap Marketer, Business Strategist and a Professional Speaker. Let's talk!

I can help you build a profitable and sustainable business without losing your peace of mind, by optimizing your marketing strategy.

Here's a proven way to build trust among customers. Recently, I saw two contrasting responses in customer service in a s...
17/12/2024

Here's a proven way to build trust among customers.

Recently, I saw two contrasting responses in customer service in a span of 2 days.

The first was at a new restaurant that we were checking out. Like I do quite often, I asked - what do you recommend in seafood? The server pointed at a particular dish and said with a big smile - this one is good. I asked him - is it too spicy? Not at all sir, it is not spicy at all.

Only to be proven very wrong in a matter of a few minutes.

The second was at a salon, where the guy was telling me about a new natural moisturizer brand they are using. I asked if he was sure it didn't have chemicals. He looked curiously at the bottle for a moment and then replied -

"pata nahi sir, abhi check karke batata hoon" [I don't know sir. I will check and tell you right away]

Contrasting, isn't it? Saying "I don't know" is a bit of a blow to the ego, right?

After all, isn’t a business supposed to have all the answers?

Not really. A business is not expected to have all the answers. The truth is - pretending to know everything can actually hurt your credibility.

Customers value honesty and effort far more than a polished but false response.

The most honest, trust-building phrase in customer service is not - “We’re here to help.”

It is “𝗜 𝗱𝗼𝗻’𝘁 𝗸𝗻𝗼𝘄—𝗯𝘂𝘁 𝗜’𝗹𝗹 𝗳𝗶𝗻𝗱 𝗼𝘂𝘁.”

Today, customers can spot when someone’s winging it. A vague or inaccurate answer can erode trust faster than silence.

And when trust is broken, you lose not just one customer—it’s their referrals, reviews, and the goodwill they could have spread about your business.

On the other hand, admitting “I don’t know” (and following up with a solution) shows humility, honesty, and a commitment to finding the correct answer. It’s the kind of moment that transforms a transaction into a relationship.

Here’s how you can ace the art of “I don’t know” without compromising on a great customer experience:

👉 𝗙𝗼𝗹𝗹𝗼𝘄 “𝗜 𝗗𝗼𝗻’𝘁 𝗞𝗻𝗼𝘄” 𝘄𝗶𝘁𝗵 “𝗟𝗲𝘁 𝗠𝗲 𝗙𝗶𝗻𝗱 𝗢𝘂𝘁”
Always pair honesty with action. Customers will appreciate your willingness to go the extra mile to find the right solution.

👉 𝗧𝗿𝗮𝗶𝗻 𝗬𝗼𝘂𝗿 𝗧𝗲𝗮𝗺 𝘁𝗼 𝗕𝗲 𝗖𝗼𝗺𝗳𝗼𝗿𝘁𝗮𝗯𝗹𝗲 𝘄𝗶𝘁𝗵 𝗨𝗻𝗰𝗲𝗿𝘁𝗮𝗶𝗻𝘁𝘆
Equip your team with the confidence to admit when they are unsure and the skills to research or escalate issues effectively.

👉 𝗦𝗲𝘁 𝗖𝗹𝗲𝗮𝗿 𝗙𝗼𝗹𝗹𝗼𝘄-𝗨𝗽 𝗘𝘅𝗽𝗲𝗰𝘁𝗮𝘁𝗶𝗼𝗻𝘀
If you need time to find the answer, give the customer a timeline. Then, stick to it. Trust is built on reliability.

👉 𝗙𝗼𝗰𝘂𝘀 𝗼𝗻 𝗘𝗺𝗽𝗮𝘁𝗵𝘆, 𝗡𝗼𝘁 𝗣𝗲𝗿𝗳𝗲𝗰𝘁𝗶𝗼𝗻
Customers don’t expect you to know everything. They expect you to care. Show them that their problem matters more than your pride.

Saying “I don’t know” is not a weakness. It is strength. It signals honesty, commitment, and a willingness to grow.

That’s the kind of service customers remember and rave about.

Have you felt the power of "I don't know"?

𝗜𝘀 "𝗴𝗼𝗼𝗱 𝗲𝗻𝗼𝘂𝗴𝗵" 𝗸𝗶𝗹𝗹𝗶𝗻𝗴 𝘆𝗼𝘂𝗿 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀? Think about it. When was the last time you remembered or raved about an experien...
09/12/2024

𝗜𝘀 "𝗴𝗼𝗼𝗱 𝗲𝗻𝗼𝘂𝗴𝗵" 𝗸𝗶𝗹𝗹𝗶𝗻𝗴 𝘆𝗼𝘂𝗿 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀?

Think about it. When was the last time you remembered or raved about an experience that was just “good enough”? Probably never.

Yet, many businesses settle for delivering services or products that meet the bare minimum - assuming that’s all it takes to keep customers around.
But spoiler alert: it’s not.

Because “good enough” is the enemy of loyalty, growth, and profitability. In a world where customers are bombarded with options, being average is no longer safe. It is dangerous. Customers don’t remember “good enough”; they remember the exceptional. They will leave you for a competitor who promises a better experience, and they’ll never even tell you why.

The cost of mediocrity is high: churn rates rise, referrals dry up, and your brand loses the edge it once had. If we look around us, the businesses that are thriving today are the ones that refuse to settle for the minimum. They go above and beyond to deliver , not just satisfaction.

The million dollar question - how?

How do you escape the “good enough” trap and stand out in your industry?

Here are 5 strategies that have worked for my clients, and I'm sure they will work for you as well: -

🔔 𝟭. 𝗥𝗲𝗱𝗲𝗳𝗶𝗻𝗲 𝘆𝗼𝘂𝗿 𝘀𝘁𝗮𝗻𝗱𝗮𝗿𝗱𝘀:
Ask yourself, “What would make this experience unforgettable?” Build processes and systems that aim for excellence, not adequacy.

🔔 𝟮. 𝗣𝗲𝗿𝘀𝗼𝗻𝗮𝗹𝗶𝘇𝗲 𝗲𝘃𝗲𝗿𝘆 𝗶𝗻𝘁𝗲𝗿𝗮𝗰𝘁𝗶𝗼𝗻:
‘Good enough’ is generic. Delight is personal. Use customer data to create experiences that show that you truly know and value them.

🔔 𝟯. 𝗣𝗿𝗼𝗮𝗰𝘁𝗶𝘃𝗲𝗹𝘆 𝘀𝗼𝗹𝘃𝗲 𝗽𝗿𝗼𝗯𝗹𝗲𝗺𝘀 𝗯𝗲𝗳𝗼𝗿𝗲 𝘁𝗵𝗲𝘆 𝗮𝗿𝗶𝘀𝗲:
Don’t wait for complaints. Anticipate your customers’ needs and deliver solutions before they even ask. That’s how you win loyalty.

🔔 𝟰. 𝗧𝗿𝗮𝗶𝗻 𝘆𝗼𝘂𝗿 𝘁𝗲𝗮𝗺 𝘁𝗼 𝘀𝘂𝗿𝗽𝗿𝗶𝘀𝗲 𝗮𝗻𝗱 𝗱𝗲𝗹𝗶𝗴𝗵𝘁:
Empower your team to go the extra mile. A small, thoughtful gesture can turn a routine interaction into a memorable experience.

🔔 𝟱. 𝗠𝗲𝗮𝘀𝘂𝗿𝗲 𝗯𝗲𝘆𝗼𝗻𝗱 𝘀𝗮𝘁𝗶𝘀𝗳𝗮𝗰𝘁𝗶𝗼𝗻:
Customer satisfaction is a baseline metric. Focus on metrics like Net Promoter Score (NPS) and customer lifetime value (CLV) to measure real loyalty and growth potential.

TL;DR - “Good enough” is no longer good enough in your customer's world. If you want your business to not just float but go beyond and thrive, you have to exceed expectations, not just meet them.

Start the week by delighting a customer today! (and your network by reposting this! ♻️ 😀)

P.S. Which of the five do you use regularly to delight your customers?

96% of your unhappy customers will not complain! However, 91% of them will simply leave and never return. They just vani...
19/11/2024

96% of your unhappy customers will not complain!

However, 91% of them will simply leave and never return.

They just vanish… and we’re wondering - What went wrong?

Here’s the reality: They simply drift away, opting for someone who gets them better. And by the time you realize they’re gone, it’s usually too late to win them back.

Losing customers in silence is costly. For every customer who leaves without giving feedback, there might be more who feel the same way. It’s a quiet drain on loyalty, revenue, and reputation. Without understanding why they left, you’re left in the dark, unable to fix the issues that drove them away.

Anything we can do about it? Absolutely YES!

First, we have to understand why customers quietly slip away and then figure out how to stop it. For starters, here are FIVE tips that might help you do just that: -

🔶 Actively Seek Out the Silent Ones:
Don’t wait for customers to complain. Reach out regularly, especially to those who haven’t engaged in a while. Simple check-ins show that you care and want to improve.

🔶 Create Safe Spaces for Honest Feedback:
Customers often do not speak up because they fear their feedback won’t be well-received. Ensure that your feedback channels are open, judgment-free, and, MOST IMPORTANTLY, easy to use so customers feel comfortable being honest and candid.

🔶 Personalize, one size never fits all:
A one-size-fits-all approach makes customers feel undervalued. Use customer insights to personalize communication, recommendations, and services so they feel recognized and understood.

🔶 Act on Feedback Promptly and Visibly:
No point in collecting feedback if you do not act upon it. If customers see no changes, they’ll stop sharing altogether. Show them you’re listening by taking action on their feedback and letting them know about the improvements made.

🔶 Show Appreciation, and not just when the mess has already happened:
A loyal customer isn’t only valuable when they’re about to leave. Regularly recognize and thank customers for their loyalty - it’s a simple gesture, but it builds goodwill that lasts.

Bottomline - Customers rarely give second chances. If they don’t feel valued or heard, they’ll leave - often without saying a word.

It is on us to create an environment where they feel respected, understood, and valued goes a long way in preventing silent exits.

💡 Pro Action Tip for the day: Take a moment today to reach out to a customer you haven’t heard from in a while. Ask them how they’re doing and how you could serve them better.

It won't take more than 3-4 minutes. But this small step forward can make a massive difference to your business.

P.S. As a customer, did you ever make a silent exit? Let's chat!



Statistics: 1Financial Training services

𝗘𝘃𝗲𝗿𝘆 𝘁𝗼𝘂𝗰𝗵 𝗽𝗼𝗶𝗻𝘁 𝗶𝘀 𝗮𝗻 𝗼𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝘆 𝘁𝗼 𝗱𝗲𝗹𝗶𝗴𝗵𝘁 𝘆𝗼𝘂𝗿 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿. ❤️And even one touchpoint left unattended can ruin the who...
14/11/2023

𝗘𝘃𝗲𝗿𝘆 𝘁𝗼𝘂𝗰𝗵 𝗽𝗼𝗶𝗻𝘁 𝗶𝘀 𝗮𝗻 𝗼𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝘆 𝘁𝗼 𝗱𝗲𝗹𝗶𝗴𝗵𝘁 𝘆𝗼𝘂𝗿 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿. ❤️

And even one touchpoint left unattended can ruin the whole experience. 💔

In a franchise business model, the cascading impact is magnified.

Hence the franchise partners have to streamline the experience across locations.

This was one of the key points of my session when I addressed the business leaders of the CADD Centre group.

Sessions on customer experience work best when the audience brings their own thoughts, info points and ideas to the table.

And here this group was fabulous with their participation and engagement right through.

It fills me with joy when leaders acknowledge the importance of and the game-changing impact it can have on business.

Thank you and for the opportunity to address your audience. And for working together to create a personalized learning event.

𝗛𝗼𝘄 𝘁𝗼 𝗹𝗼𝘀𝗲 𝗮 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗶𝗻 𝟯 𝘀𝗶𝗺𝗽𝗹𝗲 𝘄𝗮𝘆𝘀:Yes, that's what this post is about. To highlight the 3 Cs that will drive custo...
13/11/2023

𝗛𝗼𝘄 𝘁𝗼 𝗹𝗼𝘀𝗲 𝗮 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗶𝗻 𝟯 𝘀𝗶𝗺𝗽𝗹𝗲 𝘄𝗮𝘆𝘀:

Yes, that's what this post is about. To highlight the 3 Cs that will drive customers away!

- 𝗖𝗼𝗻𝗳𝘂𝘀𝗲 them - Overwhelm them with choices, jargons and data. People don't decide when they are unable to process what's in front of them.

- Be 𝗰𝗼𝗺𝗽𝗹𝗮𝗰𝗲𝗻𝘁 - If they are buying from you today, that's all that matters. They will continue to do so. This is how complacency works. And your complacency is your competitor's opportunity.

- 𝗖𝗼𝗺𝗽𝗹𝗶𝗰𝗮𝘁𝗲 their life - Make the process of doing business with you so complex and tedious that they are left pulling their hair out!

Load them with unnecessary paperwork, make them press 5-6 options before reaching a human voice on the helpline and so on. You get the drift.

Do these consistently and you can be rest assured that the customer will hop over to the next best option whenever that comes up!



P.S. This is a serious post and any sign of humour is completely unintentional. 😜

🎉 𝗧𝗵𝗶𝘀 𝘄𝗮𝘀 𝗮 𝗻𝗲𝘄 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲 𝗳𝗼𝗿 𝗺𝗲! 🎉A hall full of soon-to-be architects from one of the leading colleges in Chennai. The...
13/10/2023

🎉 𝗧𝗵𝗶𝘀 𝘄𝗮𝘀 𝗮 𝗻𝗲𝘄 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲 𝗳𝗼𝗿 𝗺𝗲! 🎉

A hall full of soon-to-be architects from one of the leading colleges in Chennai. The topic was:

'𝗦𝗽𝗲𝗮𝗸 - 𝗦𝗵𝗶𝗻𝗲 - 𝗦𝘂𝗰𝗰𝗲𝗲𝗱' - 𝘏𝘰𝘸 𝘵𝘰 𝘊𝘰𝘮𝘮𝘶𝘯𝘪𝘤𝘢𝘵𝘦 𝘺𝘰𝘶𝘳 𝘸𝘢𝘺 𝘵𝘰 𝘴𝘶𝘤𝘤𝘦𝘴𝘴 𝘢𝘴 𝘢𝘯 𝘈𝘳𝘤𝘩𝘪𝘵𝘦𝘤𝘵.

Every first is special and this was a delightful experience for me as a speaker to connect with this enthusiastic bunch of final and pre-final year students.

A very important benchmark of a session for me are the questions that come up from the audience.

And on that parameter, this turned out to be one of the best! 🔥

These are some of the questions popped up by this vibrant bunch of architecture students 👇🏽

❓How do I say a 'no' without damaging the relationship?

❓How to be effective in the way we speak?

❓How did you handle failure in your entrepreneurship journey?

❓What to do if the other person misunderstands what I said?

❓How do you prepare before making a presentation?

Thank you for the opportunity to address your students and the wonderful hospitality.

𝗧𝗶𝗺𝗶𝗻𝗴 𝗶𝘀 𝗲𝘃𝗲𝗿𝘆𝘁𝗵𝗶𝗻𝗴. 𝗜𝗻 𝗰𝗿𝗶𝗰𝗸𝗲𝘁 𝗮𝗻𝗱 𝗶𝗻 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀. 𝗪𝗛𝗘𝗡 you say or do something is as important as what and how. For cust...
05/10/2023

𝗧𝗶𝗺𝗶𝗻𝗴 𝗶𝘀 𝗲𝘃𝗲𝗿𝘆𝘁𝗵𝗶𝗻𝗴. 𝗜𝗻 𝗰𝗿𝗶𝗰𝗸𝗲𝘁 𝗮𝗻𝗱 𝗶𝗻 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀.

𝗪𝗛𝗘𝗡 you say or do something is as important as what and how.

For customer-facing professionals, it can be a game changer if you do it right. And it can also spoil everything if you don't.

Here are a bunch of WHEN questions that can make or break:-

When do I make the pitch?
When do I upsell and when do I not?
When do I ask for a referral?
When do I stay quiet and just listen?
When do I be assertive and not stay quiet?
When do I apologize, instead of explaining?
When do I explain but not apologize?
When do I lead the conversation?
When do I let the conversation flow?
When do I send the follow-up mail?
When do I stop sending reminders?

In simple words, when a customer is calling you to complain about something, that's the worst time to upsell. Or sell anything.

But I still see telecallers following a bad script and doing it.

And I will tell you three simple ways that help me to get my timing right:-

🚀 𝗢𝗯𝘀𝗲𝗿𝘃𝗮𝘁𝗶𝗼𝗻: Be completely mindful and present in every customer conversation. You will get your timing cues from your customer.

🚀 𝗘𝗺𝗽𝗮𝘁𝗵𝘆: Put yourself in the shoes of the customer. Would you want to be told this at this point of time? No? Then don't do it to them either.

Timing and psychology are closely connected. You get the timing right, you send the message that you understand the other person.

🚀 𝗣𝗮𝘁𝗶𝗲𝗻𝗰𝗲: Most often we get the timing wrong because we get impatient and take the plunge. That's where patience comes into play. To get your timing right, patience is a great virtue.

If your timing is good, you save on effort and multiply the impact.

A certain Sachin Tendulkar would agree with me on that! 🤩

P.S. Repost this to help someone in your circle get their timing right.

𝗠𝘆 𝗺𝗼𝗼𝗱 𝗲𝗹𝗲𝘃𝗮𝘁𝗼𝗿 - 𝗺𝘆 𝘀𝘁𝗿𝗲𝘀𝘀 𝗯𝘂𝘀𝘁𝗲𝗿 - 𝗺𝘆 𝗵𝗮𝗽𝗽𝘆 𝘀𝗽𝗮𝗰𝗲So, I'm the official floater for my team. The last minute backup, if...
04/10/2023

𝗠𝘆 𝗺𝗼𝗼𝗱 𝗲𝗹𝗲𝘃𝗮𝘁𝗼𝗿 - 𝗺𝘆 𝘀𝘁𝗿𝗲𝘀𝘀 𝗯𝘂𝘀𝘁𝗲𝗿 - 𝗺𝘆 𝗵𝗮𝗽𝗽𝘆 𝘀𝗽𝗮𝗰𝗲

So, I'm the official floater for my team. The last minute backup, if any of them can't make it for a session.

And I dont miss a single chance at that!

Today was one such day. And behind me are a bunch of 8th graders prepping up for an open mic! 😊

And guess the topics that they spoke on:-

Cars
Biriyani
School life
Harry Potter
Mother Nature
Oceanic Research
Books and reading
The Magic Umbrella
Artificial Intelligence

Thats the thing with kids. Their imagination knows no bounds. Their playful zeal transcends the need to conform.

It's adulting that messes all that up! 😄

And btw it was a splendid open mic with some really good speeches delivered.

And thats a thing of joy for me! ❤️

All recharged to get back to the real world now.

𝗪𝗵𝗼 𝗶𝘀 𝘁𝗵𝗲 𝗯𝗶𝗴 𝗴𝗮𝗺𝗲 𝗽𝗹𝗮𝘆𝗲𝗿 𝗶𝗻 𝘆𝗼𝘂𝗿 𝘁𝗲𝗮𝗺? Those who follow cricket keep hearing this term all the time from commentators....
21/09/2023

𝗪𝗵𝗼 𝗶𝘀 𝘁𝗵𝗲 𝗯𝗶𝗴 𝗴𝗮𝗺𝗲 𝗽𝗹𝗮𝘆𝗲𝗿 𝗶𝗻 𝘆𝗼𝘂𝗿 𝘁𝗲𝗮𝗺?

Those who follow cricket keep hearing this term all the time from commentators.

𝘏𝘦 𝘪𝘴 𝘢 𝘣𝘪𝘨 𝘨𝘢𝘮𝘦 𝘱𝘭𝘢𝘺𝘦𝘳.
𝘚𝘩𝘦 𝘩𝘢𝘴 𝘨𝘰𝘵 𝘵𝘩𝘦 𝘣𝘪𝘨 𝘨𝘢𝘮𝘦 𝘵𝘦𝘮𝘱𝘦𝘳𝘢𝘮𝘦𝘯𝘵.
𝘏𝘦 𝘪𝘴 𝘵𝘩𝘦 𝘨𝘶𝘺 𝘺𝘰𝘶 𝘯𝘦𝘦𝘥 𝘧𝘰𝘳 𝘵𝘩𝘦 𝘣𝘪𝘨 𝘮𝘢𝘵𝘤𝘩𝘦𝘴.

But what exactly is a big game player?

These are the humans who have the remarkable ability to deliver their best when the toughest situation beckons.

In a regular scenario, you will find them

- looking bored and going about the drill.
- Not the most consistent
- perhaps even making ridiculous errors in judgement.

But put them in a high-pressure situation, and you see the transformation. 💥

They will do the impossible. They will beat the odds and no challenge will be big enough for them.

So what makes them special?

☑️ They have an exceptional ability to soak up pressure.
☑️ They possess insane amounts of confidence and self-belief.
☑️ No target is too big and no mission is too hard for them.

But they need a challenge to get the best out of themselves.
And once they unleash their best, they are literally unstoppable.

Who is the big game player in your team?
When the chips are down and you face a crisis, who do you turn to?
Who is that person who always saves the day when nothing else works?

Every team needs them.

Yes, you don't need a whole lot of them in your team. But you do need them.

Because in the VUCA world, uncertainty and crises are a given.
In those moments, you need your big game players!

P.S. Tag one big game player that you know in the comments and raise a toast for them.

𝗙𝗼𝗰𝘂𝘀 𝗼𝗻 𝗺𝗲 𝗮𝗻𝗱 𝘄𝗮𝘁𝗰𝗵 𝘆𝗼𝘂𝗿 𝗽𝗿𝗼𝗳𝗶𝘁𝘀 𝗴𝗿𝗼𝘄! - That's your customer telling you without telling you. 60% - yes, that's the n...
20/09/2023

𝗙𝗼𝗰𝘂𝘀 𝗼𝗻 𝗺𝗲 𝗮𝗻𝗱 𝘄𝗮𝘁𝗰𝗵 𝘆𝗼𝘂𝗿 𝗽𝗿𝗼𝗳𝗶𝘁𝘀 𝗴𝗿𝗼𝘄!

- That's your customer telling you without telling you.

60% - yes, that's the number! Customer-centric companies are 60% more profitable than those that do not focus on the customer.

But many organizations see it as a resource-intensive exercise that does not provide tangible benefits.

Here are THREE ways in which customer centricity boosts the bottom line of your business:

💡 𝗣𝗿𝗶𝗰𝗲 𝗣𝗿𝗲𝗺𝗶𝘂𝗺 - Customers are willing to pay a premium for a delightful experience. If they know that you care about them and prioritize their needs and concerns, a higher price point doesn't deter them.

💡𝗟𝗼𝘄𝗲𝗿 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗖𝗵𝘂𝗿𝗻 - This one is obvious. Delighted customers don't leave soon. They stick around and become loyal to your brand. This leads to more repeat purchases, upselling opportunities and higher immunity to competition.

💡𝗥𝗲𝗱𝘂𝗰𝗲𝗱 𝗖𝗔𝗖 𝗮𝗻𝗱 𝗢𝗿𝗴𝗮𝗻𝗶𝗰 𝗹𝗲𝗮𝗱𝘀 - Delighted customers talk, refer and recommend! And over a period of time, they become your fans! They provide social proof and bring in an organic stream of warm leads all the time. And, organic leads are amazing for your profitability.

Ready to focus on your customer? 🎯

*********************

I am Vinay Pushpakaran.

⭐ Helping you drive organic growth by delighting your customers.
⭐ Through my keynotes, workshops, training programs and consultancy.

Like this post? Follow me for more such content on customer-centricity, fandom and brand strategy.

Every decision you make or every action you take is either to avoid pain or to attain pleasure. This is the pain-pleasur...
18/09/2023

Every decision you make or every action you take is either to avoid pain or to attain pleasure.

This is the pain-pleasure principle of Sigmund Freud.

But this is deeply linked to customer psychology.

When a prospect is considering doing business with you, their decision will be influenced more by the fear of their choice proving to be wrong than by the positive outcomes that you bring to the table.

As a sales leader, you need to address this. Upfront, time and again.

Here are three ways to do it: -

🔆 𝗗𝗲𝘀𝗶𝗴𝗻 𝘆𝗼𝘂𝗿 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻 𝗮𝗿𝗼𝘂𝗻𝗱 𝗥𝗘𝗔𝗦𝗦𝗨𝗥𝗔𝗡𝗖𝗘 - Everyone loves a clean exit route if things go south! It empowers them to take risks and try new things. When talking to your prospects, reassure them time and again that they stand nothing to lose. Emphasize on the systems and policies that you have in place to ensure that customers don't regret their buying decisions.

🔆 𝗦𝗼𝗰𝗶𝗮𝗹 𝗣𝗿𝗼𝗼𝗳 - Knowing that other people have also opted for something is a confidence-booster! Be it a restaurant or a smartphone or a training workshop. The first purpose of social proof is to bring down the fear of pain. Create stories out of social proof and sprinkle them generously in your client conversations.

🔆 𝗠𝗮𝗸𝗲 𝘁𝗵𝗲 𝘁𝗿𝗮𝗻𝘀𝗶𝘁𝗶𝗼𝗻 𝗮𝘀 𝘀𝗺𝗼𝗼𝘁𝗵, 𝗲𝗳𝗳𝗼𝗿𝘁𝗹𝗲𝘀𝘀 𝗮𝗻𝗱 𝘀𝘄𝗶𝗳𝘁 𝗮𝘀 𝗽𝗼𝘀𝘀𝗶𝗯𝗹𝗲. Customers are worried about the effort and time that it will take to switch over from their existing way of doing something to your proposed solution. Once they know that the transition process is easy and doable, it alleviates the fear and pain of change to a large extent.

If they are currently using an excel sheet to maintain their customer data and you are selling them a CRM solution, make sure you have a system in place to guide them or handhold them to move all their data to your software. Self-service is good, but doesn't work for everyone. Keep it as simple and seamless as possible.

Understanding the way your customer thinks is the heart and soul of customer centricity.

Save them from pain, show them the gain and they are all yours!

P.S. REPOST this and help someone win a customer today. ❤️

*********************

I am Vinay Pushpakaran.

⭐ Helping you drive organic growth by delighting your customer.

⭐ Through my keynotes, workshops, training programs and consultancy.

Like this post? Follow me for more such content on customer-centricity, fandom and brand strategy.

'𝗪𝗵𝗮𝘁 𝗶𝘀 𝗮 𝗴𝗼𝗼𝗱 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗶𝗱𝗲𝗮 𝘁𝗼 𝘀𝘁𝗮𝗿𝘁 𝘄𝗶𝘁𝗵 𝗹𝗶𝘁𝘁𝗹𝗲 𝗼𝗿 𝗻𝗼 𝗺𝗼𝗻𝗲𝘆?'This is one of the most frequently asked questions on Qu...
11/09/2023

'𝗪𝗵𝗮𝘁 𝗶𝘀 𝗮 𝗴𝗼𝗼𝗱 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗶𝗱𝗲𝗮 𝘁𝗼 𝘀𝘁𝗮𝗿𝘁 𝘄𝗶𝘁𝗵 𝗹𝗶𝘁𝘁𝗹𝗲 𝗼𝗿 𝗻𝗼 𝗺𝗼𝗻𝗲𝘆?'

This is one of the most frequently asked questions on Quora in the Entrepreneur space.

No, it's not the money part that makes me wonder. It's the crowdsourcing of business ideas.

If you want to be an entrepreneur, your business has to align with at least ONE of these:

Your 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲
Your 𝗘𝘅𝗽𝗲𝗿𝘁𝗶𝘀𝗲/𝗧𝗮𝗹𝗲𝗻𝘁 (if I may call it)
Your 𝗣𝗮𝘀𝘀𝗶𝗼𝗻

This means, you should consider starting a restaurant IF: -

☑️ you either have some experience of working in one or being closely involved with one;

or

☑️ you are technically qualified to run a restaurant. Maybe an education in hotel management or you are mentored by someone in that space;

or

☑️ you are truly deeply passionate about being in the food hospitality business.

And I don't see how a random stranger on social media will be able to tell you what business to start, without knowing either of these three points about you.

Yes, I do agree that entrepreneurship doesn't mean you have to run the course alone.

Definitely not.

But what business you want to do is a decision that is yours and yours alone to make. If you are confused with multiple options that tick some of those three boxes, seek out a coach or a mentor.

Entrepreneurship is not about investing your time, money and sweat in a suggestion that sounds cool or feels like the in-thing now!

𝗜𝘁 𝗶𝘀 𝗮𝗯𝗼𝘂𝘁 𝘀𝗲𝗿𝘃𝗶𝗻𝗴 𝗮 𝘀𝗲𝘁 𝗼𝗳 𝗽𝗲𝗼𝗽𝗹𝗲 𝘄𝗶𝘁𝗵 𝘀𝗼𝗺𝗲𝘁𝗵𝗶𝗻𝗴 𝘁𝗵𝗮𝘁 𝗬𝗢𝗨 𝗰𝗮𝗻 𝗱𝗼 𝗿𝗲𝗮𝗹𝗹𝘆 𝘄𝗲𝗹𝗹.

And that's where it is supposed to start from.

What do you think?

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