Amith Hegde

Amith Hegde Writer, Poet
Strategist, Leadership, Marketing, Consultant, Branding, Entrepreneur, Coach

Happy Independence Day 🇮🇳
15/08/2023

Happy Independence Day 🇮🇳

Brand refresh at NokiaChanges its logo for the first time in 60 yearsThis comes with its updated company strategyRefresh...
26/02/2023

Brand refresh at Nokia

Changes its logo for the first time in 60 years

This comes with its updated company strategy

Refreshed company strategy
Nokia continues to execute against its three-phased strategy to deliver sustainable, profitable growth. Having completed the reset phase, Nokia will continue to accelerate while laying the foundation for the scale phase as an undisputed technology leader and having broadened its customer base. Today’s announcement supports Nokia’s long-term financial targets which were re-iterated with Q4 2022 financial results.
Nokia’s refreshed company strategy is focused on further acceleration across six pillars:

Grow market share with service providers, driven by continued technology leadership;

Expand the share of Enterprises within its customer mix;

Continue to manage its portfolio actively, to ensure a path to a leading position in all segments where it decides to compete;

Seize opportunities from sectors beyond mobile devices to monetize Nokia’s IP and continue to invest in R&D for Nokia Technologies;

Implement new business models, such as as-a-Service; and

Develop ESG into a competitive advantage and become the “trusted provider of choice” in the industry.

To deliver these pillars Nokia has four key enablers: develop future-fit talent; invest in long-term research, especially in key domains such as 6G; digitalize its own operations to further improve agility and productivity; and refresh the brand.

Brand refresh
In line with its updated company strategy, Nokia is refreshing its brand to signal who it is today: a B2B technology innovation leader realizing the potential of digital in every industry. The new brand asserts the value Nokia brings in networking expertise, technology leadership, pioneering innovation and collaborative partnership.

The company’s new logo is emblematic of an energized, dynamic, and modern Nokia, demonstrating its values and purpose. It has been designed as a symbol of collaboration, which Nokia believes to be critical for realizing the exponential potential of networks: unlocking gains in sustainability, productivity, and accessibility.


📸 Nokia

Need to beat information overload?Critical thinking isn’t enough, we need to learn ‘critical ignoring’The web is an info...
22/02/2023

Need to beat information overload?
Critical thinking isn’t enough, we need to learn ‘critical ignoring’

The web is an informational paradise and a hellscape at the same time.

A boundless wealth of high-quality information is available at our fingertips right next to a ceaseless torrent of low-quality, distracting, false and manipulative information.

It is hardly surprising, therefore, all this should take a toll on our collective attention.

To regain control, we need cognitive strategies that help us reclaim at least some autonomy and shield us from the excesses, traps and information disorders of today’s attention economy.

Critical ignoring to make information management feasible

Critical ignoring is the ability to choose what to ignore and where to invest one’s limited attentional capacities. Critical ignoring is more than just not paying attention – it’s about practising mindful and healthy habits in the face of information overabundance.

🛠Tools for critical ignoring

Three main strategies exist for critical ignoring. Each one responds to a different type of noxious information.

✅ Self-nudging:
In the digital world, self-nudging aims to empower people to be citizen “choice architects” by designing their informational environments in ways that work best for them and that constrain their activities in beneficial ways.

✅ Lateral reading:
Lateral reading is a strategy that enables people to emulate how professional fact checkers establish the credibility of online information. It involves opening up new browser tabs to search for information about the organisation or individual behind a site before diving into its contents. Only after consulting the open web do skilled searchers gauge whether expending attention is worth it.

✅ Persistent refusal to feed the trolls:
The do-not-feed-the-trolls heuristic targets online trolls and other malicious users who harass, cyberbully or use other antisocial tactics. Trolls thrive on attention, and deliberate spreaders of dangerous disinformation often resort to trolling tactics.

The heuristic advises against directly responding to trolling. Resist debating or retaliating. Of course, this strategy of critical ignoring is only a first line of defence. It should be complemented by blocking and reporting trolls and by transparent platform content moderation policies including debunking.

“The art of being wise is the art of knowing what to ignore.” William James

What are the tools that you use to beat information overload?
Do share



Primary source of info from article (🔗 in comments)

Remembering the brave soldiers who laid down their lives in the terrorist attack in Pulwama on this day in 2019Their sac...
14/02/2023

Remembering the brave soldiers who laid down their lives in the terrorist attack in Pulwama on this day in 2019

Their sacrifice will not be forgotten

Happy Republic Day 🇮🇳On 26th January 1950, India's Constitution replaced the British colonial Government of India Act (1...
26/01/2023

Happy Republic Day 🇮🇳

On 26th January 1950, India's Constitution replaced the British colonial Government of India Act (1935) as the country's governing text. This completed India's transition to a sovereign republic

, one of India's great thinkers, spiritual & social "Be true to yourself, & you will be true to the world." still as...
12/01/2023




, one of India's great thinkers, spiritual & social

"Be true to yourself, & you will be true to the world." still as relevant & inspirational for the youth to take to new heights


📸ThomasHarrison

More countries are paying people to move out of their overgrown citiesRemote work might incentivize moves, but will digi...
05/01/2023

More countries are paying people to move out of their overgrown cities

Remote work might incentivize moves, but will digital nomads really help revive the countryside?

Japan is paying families to move out of Tokyo. It’s offering households ¥1 million ($7,650) per child to leave the capital

It’s just the latest example of a worldwide effort to shift focus away from huge cities that are draining talent and investment from other regions.

The architects of resettlement schemes like Tokyo’s want to disincentivize people acting as so-called digital nomads—those often-moving workers who can plug in a laptop and do their job from anywhere. They are instead putting in place incentives that encourage workers to put down roots, engage locally, and actually help make changes in the places where they arrive.

Other places that pay city dwellers to move:

Regions of Switzerland, Australia, Italy, Spain, Portugal, and Ireland, as well as a number of US states, have all developed incentives to lure potential residents away from the big cities.

Many of them are directed only at those willing to put down roots.

Other schemes are designed to entice young people (some have an age limit, usually of 40) and their laptops to new homes, even if they turn out to be temporary.

India is facing this currently with a huge chunk of the population migrating towards just a few cities for jobs, or better business opportunities. How far are we from what’s happening around the world? Or are we already in this situation?

Do share your thoughts on how this would have a bearing on jobs, remote working, urban planning, the economy, and quality of life



Primary source of info from article (🔗 in comments)

Gratitude to the true givers — all the Farmers who tirelessly work to grow our food 🙏Kisan Diwas or National Farmers Day...
23/12/2022

Gratitude to the true givers — all the Farmers who tirelessly work to grow our food 🙏

Kisan Diwas or National Farmers Day, celebrated in honour of the contribution of Indian Farmers

11/12/2022

Why native plant species are more reliable to regenerate forests

Over four years, Afforestt has regenerated nearly 40 native species in the desert ecosystem of Maruvan in Jodhpur, Rajasthan

Afforestt up to now have rewilded 130 diverse native forests across India

Leaders need to understand that we cannot solve every issue out there. When we tackle one or a few more issues, we can certainly lend a hand to support such initiatives

Do share your thoughts


📽 Scroll DW News

Parasite Toxoplasma Gondii gives wolves what it takes to be pack leadersA study finds infected wolves were 11 times more...
08/12/2022

Parasite Toxoplasma Gondii gives wolves what it takes to be pack leaders

A study finds infected wolves were 11 times more likely than uninfected ones to leave their birth family to start a new pack, and 46 times more likely to become pack leaders

Physical and behavioural changes have also been found in people: testosterone and dopamine production is increased and more risks are taken

How a brain parasite influences behaviour and this in turn leads to them being leaders (in the case of wolves), really gives us a different way of looking at what constitutes being a leader

Have you come across something equally unexpected that influences behaviour leading to leadership?
Do share



Primary source of info from article (🔗 in comments)

29/11/2022

In Memoriam device detects when someone dies alone

Designer Ony Yan has created a two-part system that can be installed in single-person households to notify neighbours in the event of their death, and was designed to "encourage a community to look after each other".

Ony Yan's device has emerged from her own experience and is commendable but it also shines a light on the state of the world we live in

Do share your thoughts



📽 Dezeen

19/11/2022

A Japanese startup has created turbines to harness typhoon energy

Japan’s typhoons are getting more frequent and powerful with climate change

Challenergy's turbines could turn these natural disasters into potentially vast sources of energy

Normally we contemplate of how we could safeguard ourselves from such events. The Typhoon Turbine is a perfect example of looking at things from a different perspective and then this leads to thinking how to harness this event into something productive

Have you seen or done something like this?
Do share


📽 World Economic Forum

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