Alif

Alif Artist representation and management, arts education, and curation
Based in Bangalore; Led by Masoom Parmar

Alif has successfully completed Week 1 of its 16-week Performing Arts Management program—marking an important milestone ...
18/03/2026

Alif has successfully completed Week 1 of its 16-week Performing Arts Management program—marking an important milestone in what is emerging as a significant step for the arts ecosystem in India.

Bringing together a cohort of 18 budding arts managers from across the United States, Mauritius, Malaysia, and India, the program reflects a shared commitment to building capacity and strengthening the future of the performing arts. By July 2026, this cohort will enter the field equipped with tools, frameworks, and perspectives to support artists and cultural organisations in meaningful ways.

The first week focused on core building blocks—mission and vision development, alongside SWOT analysis—framed specifically within the realities of arts practice and management today. The depth of engagement and exchange has been both encouraging and inspiring.

As the program progresses, a range of facilitators will contribute their expertise across diverse areas of arts management, further enriching the learning experience.

At Alif, we believe that investing in people is key to building a resilient and thriving arts ecosystem—and this cohort is a strong step in that direction.

What, in your view, is the most urgent capability arts managers need today to better support artists and cultural organisations?

Introducing Nithya Nagarajan. An artist, curator and writer working across contemporary performance and visual cultures....
06/01/2026

Introducing Nithya Nagarajan. An artist, curator and writer working across contemporary performance and visual cultures. She is Artistic Associate at Sydney Festival and Curator & Artist Development at Parramatta Artists Studios, where her practice centres long-term capacity building, artist-led inquiry and bespoke curatorial projects. Nithya has stewarded leading sector development initiatives such as Equity-Builder, Festival Commons and Counterflows; facilitated artist laboratories and residencies including Focus Asia: Residency, Commission, Acquisition with ACMI, the Debra Porch Award and Feedback with West Space; and continually supports the commissioning of ambitious new Australian and transnational works.

With a sustained commitment to Asia Pacific engagement, her expansive projects span anti-caste and abolitionist practices, surveillance and technological imaginaries, inter-Indigenous exchange, and the cultivation of alternate pedagogies and artist-led ecosystems. She has held senior roles at Arts House (City of Melbourne), Creative Australia and the National Institute of Dramatic Art, and is the co-founder of the South Asian artist collective H-ME W-RK. She has also served on the boards of Theatre Network Australia and Create NSW, and has consulted for Arts Centre Melbourne and Melbourne International Film Festival. Nithya holds an award-winning PhD in Performance Studies, and her work consistently foregrounds collaboration, cultural rigour and new forms of gathering, making and knowledge-sharing across geographies. Nithya's major work Nayika: A Dancing Girl co-created with Liv Satchell debuted at Belvoir St. Theatre, Sydney last year to 4500+ audiences.

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A theatre maker, educator, and writer who has worked across the stage for over 25 years, presenting Nimi Ravindran. She ...
10/12/2025

A theatre maker, educator, and writer who has worked across the stage for over 25 years, presenting Nimi Ravindran. She has produced and directed 12 productions and is currently touring her latest work, To Forget is to Remember is to Forget. Nimi is also the Co-Founder and Artistic Director of Sandbox Collective, a feminist arts organisation based in Bangalore.

Participants will be led through the core ideas of Feminist Leadership in Performing Arts. Spanning 2 sessions, she will elaborate on how it differs from traditional and women-led models, how values can shape organisational roadmaps, the importance of centering people over profit, and the need to recognise and navigate structures of power.

Join Alif’s Performing Arts Management Course 2026. A 4-month digital program designed to equip you with the tools, insights, and network to manage artists, projects, and organisations with confidence.

🗓 March - July, 2026
✨ Last few seats left!

Check the link in our bio for more information and application form.

 

Introducing the Co-Founder and Director of Artsforward, Paramita Saha. A performer, curator, and interdisciplinary arts ...
03/12/2025

Introducing the Co-Founder and Director of Artsforward, Paramita Saha. A performer, curator, and interdisciplinary arts and culture architect who uses solution-driven thinking, communication, and artistic methodologies to shape communities of the future. She also leads At the Still Point, India’s first formal community-financed arts festival.

Festival Management for Performing Arts, offers a deep dive into the strategic planning of festivals - how they are designed, funded, managed, and communicated. Spread across 10 hours and 5 sessions, Paramita will help explore audience building, marketing approaches, and the elements that help a festival stand out and create lasting impact.​

Join Alif’s Performing Arts Management Course 2026. A 4-month digital program designed to equip you with the tools, insights, and network to manage artists, projects, and organisations with confidence.

🗓 March - July, 2026
✨ Early Bird closes Dec 1, 2025.

Check the link in our bio for more information and application form.

 

Introducing Ramya Rajaraman, the Founder and Director of ArtSpire, an arts management company focused on developing and ...
28/11/2025

Introducing Ramya Rajaraman, the Founder and Director of ArtSpire, an arts management company focused on developing and managing artistic initiatives. Under her leadership, ArtSpire partners with artists and arts organisations to craft marketing and audience-development strategies that expand visibility, deepen engagement, and support long-term growth. An arts entrepreneur and strategic communications specialist with 22 years of experience across the corporate, non-profit, and cultural sector, Ramya brings a nuanced understanding of artistic practice and creates communication strategies that clearly articulate value and build sustained, meaningful audiences.

Marketing & Audience Development for Performing Arts Session offers a practical, hands-on guide to developing and strengthening marketing strategies that enhance the visibility and reach of performing arts initiatives. Participants will learn to define their artistic proposition, understand how to build effective marketing and engagement strategies, explore key marketing channels, and implement tactics across digital, print, and traditional platforms. In six hours, participants will be equipped to create a structured marketing plan and an actionable audience - development framework.

Join Alif’s Performing Arts Management Course 2026. A 4-month digital program designed to equip you with the tools, insights, and network to manage artists, projects, and organisations with confidence.

🗓 March - July, 2026
✨ Early Bird closes Dec 1, 2025.

Check the link in our bio for more information and application form.

 

Co-founder of Nritarutya and trained in Bharatnatyam, Kathak, and Kalaripayattu, presenting Geetha Ballal. She has spent...
25/11/2025

Co-founder of Nritarutya and trained in Bharatnatyam, Kathak, and Kalaripayattu, presenting Geetha Ballal. She has spent over two decades shaping the company as its Principal Dancer, Administration Director, Events Head, Production & Operations Head, and CFO. From the start, she has led client relations, artist and event management with the insight of a trained performer. Geetha has also explored Taekwondo, Kathakali and modern dance. Her strengths lie in streamlining administration, documentation, production support, events and finance. Managing complex productions with ease, all while staying a dancer at heart. Based in Bangalore, she credits her daughter as the anchor of her life.

Geetha will cover the full arc of a production - from planning and ex*****on to post-performance wrap-up. In 6 hours of Production Management for Performing Arts, she will share on how to anticipate needs, solve problems effectively, and serve as reliable pillars of support throughout the process. The course introduces the fundamentals of managing a production and offers practical tools to meet expectations with confidence.

Join Alif’s Performing Arts Management Course 2026. A 4-month digital program designed to equip you with the tools, insights, and network to manage artists, projects, and organisations with confidence.

🗓 March - July, 2026
✨ Early Bird closes Dec 1, 2025.

Check the link in our bio for more information and application form.

Introducing Ramya K A Setty. An award-winning serial entrepreneur, artist, mentor, and visionary. With nearly 20 years o...
23/11/2025

Introducing Ramya K A Setty. An award-winning serial entrepreneur, artist, mentor, and visionary. With nearly 20 years of experience, she is a seasoned marketing professional holding double Masters degrees from Monash and Victoria Universities in Communication, Media Studies, PR, and Advertising. She is the founder of Just A Thought, an award-winning content marketing company with operations in India and Dubai, specializing in social media, digital marketing, branding, and website development. Ramya is also the founder of the art brand, versARTility. Recognized as one of “40 Under 40” and a “Top Entrepreneur,” Ramya is driven by her mantra: simplicity is key to success.

Distributed across 8 hours, Content Marketing for Performing Arts explores the power of storytelling and digital strategy in shaping an artist’s identity and audience connection. Participants will learn how to build an authentic online presence, craft engaging content, and leverage social media and digital tools to enhance visibility, engagement, and long-term growth in the arts ecosystem.

Join Alif’s Performing Arts Management Course 2026. A 4-month digital program designed to equip you with the tools, insights, and network to manage artists, projects, and organisations with confidence.

🗓 March - July, 2026
✨ Early Bird closes Dec 1, 2025.

Check the link in our bio for more information and application form.

 

Introducing Arundhati Ghosh. A writer, cultural practitioner, social activist and traveller with over three decades of e...
21/11/2025

Introducing Arundhati Ghosh. A writer, cultural practitioner, social activist and traveller with over three decades of experience in arts and culture. She served as Executive Director of India Foundation for the Arts (IFA) from 2013–2023. Her past board and advisory roles include the Seagull Foundation for the Arts, Sangama, Blind with Camera and Toto Funds the Arts. She continues to advise the Museum of Art & Photography (MAP), the Solidarity Foundation (on Leadership Transition), Maraa in Bangalore, and Shomokaleen Protibidhan, a feminist Bangla magazine in Kolkata. She also consults and trains widely across the cultural and non-profit sectors.

Spread across 6 hours, Arundhati will cover Proposal Writing for Performing Arts. Building a reflective and compelling proposal for your project is about articulating with clarity and honesty, the reason, passion and rigour that gives shape to it. With sharing of processes, examples, tools and tips this session will attempt to make the practice of writing proposals a joyful exploration of the world your project inhabits.

Join Alif’s Performing Arts Management Course 2026. A 4-month digital program designed to equip you with the tools, insights, and network to manage artists, projects, and organisations with confidence.

🗓 March - July, 2026
✨ Early Bird closes Dec 1, 2025.

Check the link in our bio for more information and application form.

 

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HD 063 WeWork Princeville, M/S Golf Link Software Park LT No 8/3, Challaghatta
Bangalore
560071

Opening Hours

Tuesday 11am - 6pm
Wednesday 11am - 6pm
Thursday 11am - 6pm
Friday 11am - 6pm
Saturday 11am - 6pm
Sunday 11am - 3pm

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