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Sand Devs, Bangalore (2026)

29/09/2021

Instagram Hashtags - Our Top Do's and Don'ts for getting quality engagement & attracting followers.

20/09/2021

Visit the link in bio to get a free 15-minute call with the experts. If you have any issues or want to talk anything related to your business, if you want a small nudge in the right direction do visit the link in bio and book a call. Our team is happy to help you.

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15/09/2021

Every freelance WordPress developer need plugins. Plugins make your development process seamless and streamlined. Every developer has his own stack and artillery of plugins. Here are some best and most used ones in the space. Check these out. Do like-share-comment if you have any doubts or if you want to discuss please DM us.

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13/09/2021

Digital marketing is the key 🔑. It’s the most powerful tool for small and mid size businesses in 2021. Do follow us for more of such valuable and insightful content.

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19/07/2021

How Apple's iOS 15 Could Impact Email Marketers

When an open rate is high, it hints that your subject line did its job to pull readers, you're sending emails at the most engaging time of day, or your subscribers are eagerly waiting to get your content in their inbox. When it's low, it signals that your email subscribers might not even be reading your content.

But, now, the way email marketers leverage open rates could change with Apple's recently announced iOS 15 privacy features.

At Apple's Worldwide Developers Conference in June, the company announced a rollout of a handful of new iOS 15 privacy features that will include:

𝗠𝗮𝗶𝗹 𝗣𝗿𝗶𝘃𝗮𝗰𝘆 𝗣𝗿𝗼𝘁𝗲𝗰𝘁𝗶𝗼𝗻 (𝗙𝗿𝗲𝗲): According to reports from Litmus, those with early access to iOS 15, and other tech journalists, Apple Mail will allow users to opt in to mail privacy features that mask IP addresses and block third parties from tracking email opens or other IP data.

𝗶𝗖𝗹𝗼𝘂𝗱+ (𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗽𝘁𝗶𝗼𝗻): An iCloud subscription with additional privacy features including a VPN-like Private Relay feature, which prevents sites from tracking Safari users who opt-in and allows users to see which websites they're sending information to.

𝗛𝗶𝗱𝗲 𝗠𝘆 𝗘𝗺𝗮𝗶𝗹 (𝘄𝗶𝘁𝗵𝗶𝗻 𝗶𝗖𝗹𝗼𝘂𝗱+): An email address-cloaking feature that enables users to give sites a "fake" email address. While promotional emails sent from the brand to the fake address will still go to someone's inbox and shouldn't impact important communication, brands will not be able to see the person's real address unless the contact shares it.

While the paid features might not create a huge impact for marketers because they require users to buy a service, the free Apple Mail privacy feature has already caused a stir in the marketing community.

Contact us now:
Phone: +91 9182580663
Email: [email protected]
Website: sanddevs.com

17/07/2021

What is a web crawler?
A web crawler — as known as web spider — is a bot that searches and indexes content on the internet. Essentially, web crawlers are responsible for understanding the content on a web page so they can retrieve it when an inquiry is made.

You might be wondering, "Who runs these web crawlers?"

Usually, web crawlers are operated by search engines with their own algorithms. The algorithm will tell the web crawler how to find relevant information in response to a search query.

A web spider will search (crawl) and categorize all web pages on the internet that it can find and is told to index. So you can tell a web crawler not to crawl your web page if you don't want it to be found on search engines.

To do this, you'd upload a robots.txt file. Essentially, a robots.txt file will tell a search engine how to crawl and index the pages on your site.

How do web crawlers work?
A web crawler works by discovering URLs, reviewing and categorizing web pages, and then adding hyperlinks on any webpage to the list of sites to crawl. Web crawlers are smart and can determine the importance of each web page.

Web crawlers are responsible for searching and indexing content online for search engines. They work by sorting and filtering through web pages so search engines understand what every web page is about. Understanding web crawlers is just one part of effective technical SEO that can improve your website’s performance significantly.

Contact us now:
Phone: +91 9182580663
Email: [email protected]
Website: sanddevs.com

15/07/2021

Technical SEO vs. On-Page SEO vs. Off-Page SEO
Many people break down search engine optimization (SEO) into three different buckets: on-page SEO, off-page SEO, and technical SEO. Let’s quickly cover what each means.

On-Page SEO
On-page SEO refers to the content that tells search engines (and readers!) what your page is about, including image alt text, keyword usage, meta descriptions, H1 tags, URL naming, and internal linking. You have the most control over on-page SEO because, well, everything is on your site.

Off-Page SEO
Off-page SEO tells search engines how popular and useful your page is through votes of confidence — most notably backlinks, or links from other sites to your own. Backlink quantity and quality boost a page’s PageRank. All things being equal, a page with 100 relevant links from credible sites will outrank a page with 50 relevant links from credible sites (or 100 irrelevant links from credible sites.)

Technical SEO
Technical SEO is within your control as well, but it’s a bit trickier to master since it’s less intuitive.

Why is technical SEO important?
You may be tempted to ignore this component of SEO completely; however, it plays an important role in your organic traffic. Your content might be the most thorough, useful, and well-written, but unless a search engine can crawl it, very few people will ever see it.

It’s like a tree that falls in the forest when no one is around to hear it … does it make a sound? Without a strong technical SEO foundation, your content will make no sound to search engines.

Hire an SEO expert at sanddevs.com

Contact us now:
Phone: +91 9182580663
Email: [email protected]
Website: sanddevs.com

12/07/2021

SMS Marketing Effectiveness in 2021
According to SimpleTexting, 62% of consumers have opted into texts from at least one business while 43% of consumers specifically have subscribed to one to three brands.

When it comes to text messaging effectiveness, consumers reply to marketing texts that require a response much faster than email. While most people reply to emails within a half-hour to an hour, 72% of consumers respond to texts within 10 minutes.

Aside from quick response rates, text messages can also receive very high engagement. 43% of surveyed business owners and digital marketers who use SMS marketing report click-through rates between 20% and 35%.

One interesting piece of the SimpleTexting survey reveals that 52% of brands reported increased opt-in rates between 2021. However, nearly 10% reported decreased opt-ins in the same year.

While the increased opt-ins are in line with screen and text-message time increases, the opt-out increases do hint that consumers could be as quick to unsubscribe from text message content as they are to subscribe from it.

While SMS certainly isn't dead, text message or conversational marketing platforms can be hard to master. As you consider or build out a text-based strategy, keep these quick tips in mind.

1. Know your persona
2. Give subscribers what they've signed up for
3. Remember, less is more

To learn even more about message-based marketing and SMS strategies, check out our website sanddevs.com.

Source: Hubspot

Contact us now:
Phone: +91 9182580663
Email: [email protected]
Website: sanddevs.com

10/07/2021

Branding is the process of giving meaning to a specific organization, company, product or service by creating and shaping a brand in consumers' minds.

The one thing you’ll want to remember is that branding is a verb. It is an action. So while it might seem daunting at first—considering all of the planning, assets and personnel that go into cultivating an unforgettable brand—it is also empowering. Rather than letting others tell your story, you are speaking up with branding.

If you ever feel lost in the process, remember that support is always at hand. Once you have established your branding vision, get in touch with a professional designer at 𝗦𝗮𝗻𝗱 𝗗𝗲𝘃𝘀 (sanddevs.com) to bring your branding to life.

Contact us now:
Phone: +91 9182580663
Email: [email protected]
Website: sanddevs.com

09/07/2021

Although Instagram has a reputation for launching solo influencers, one-third of the platform’s most viewed ‘stories’ are from businesses and charities.

Instagram is undoubtedly The Visual Platform, with emphasis on high-quality imagery that speaks to an aware, engaged and active audience.

We can help you explore the many ways that Instagram offers to speak to your core demographic, from sponsorship and still or moving image-based ads to carousel content.

Instagram is owned by Facebook which means it echoes the Facebook Ad approach. We can help you to cross-market between the two platforms as well as using our in-house creative team to develop bespoke imagery for your accounts.

A huge 60% of consumers discover a new product or service via Instagram and a staggering 75% are motivated to take action having been inspired by a post or story.

Instagram is an essential part of the digital marketing toolbox and our team can advise you on the ways your business can benefit from a presence on this stylish platform.

We have a team of experts who can deliver the best results.

Contact us now:
Phone: +91 9182580663
Email: [email protected]
Website: sanddevs.com

21/06/2021

Which Social Media Channels Do Consumers Spend the Most Time On?

Consumers spend the most time on Facebook, followed by YouTube. These two platforms dominate the social media world, each with over 2 billion monthly active users.

There are a few ways to figure out where your audience "hangs out" online. First, you can check the demographics by platform – this will give you a general idea of the audience.

You can also reach out to your target audience directly through polls and survey to find out where they spend their time. In addition, look to your competitors.

See where they’re focusing their efforts and if they are successful, that may be a good indication of where you should be. Like when you’re not sure you went to the right place but see someone you know parking and you can let out a sigh of relief.

20/06/2021

Happy Father's Day to all the amazing dads.

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