05/11/2020
In 2020, a year of turbulence so seismic in scale that lots of retail businesses suffered extreme losses. Yet, some managed to thrive and are happy to be closing the year on a note of profit. How did they manage it? Well, they evolved to the changing needs of their consumers.
There has never been a more important time for a retailer than the present. Consumer spend has shifted to focus on essentials, and to follow, most retailers are dramatically revamping their strategic approach. To stay relevant, it’s paramount that retailers evolve their brand perception to survive...
