Bizwize Consulting

Bizwize Consulting New age, agile, digital native practitioners who work with you to solve your unique challenges.

From digital marketing to leadership, we provide end-to-end solutions for your company that enable your team to create and deliver effective results .

If you’re not learning every day, you’re not growing. No other time in the history of the world was this more relevant t...
28/04/2022

If you’re not learning every day, you’re not growing. No other time in the history of the world was this more relevant than today. With information, knowledge, support and mentorship available at the tip of your fingertips, there’s only so little that one has to do to upgrade themselves constantly but very few still end up doing that. Are you learning every day to be a future-ready marketer?

Behind every great business is a great advertising strategy. But your customer's experience, through branding, web desig...
22/04/2022

Behind every great business is a great advertising strategy.
But your customer's experience, through branding, web design, and other touchpoints, should be consistent with your message.
That's what the customers remember!

Are you looking for an easy way to schedule your Instagram posts? You'll love these 5 tools that will save you lots of t...
14/04/2022

Are you looking for an easy way to schedule your Instagram posts? You'll love these 5 tools that will save you lots of time.

1. Hootsuite
2. SocialOomph
3. Tweetdeck
4. Zoho Social
5. Later

What do you use to schedule your social media posts? Let us know in the comments.

Instagram is testing a redesign of its feed, one which combines the usual main feed posts with Stories and Reels. In thi...
07/04/2022

Instagram is testing a redesign of its feed, one which combines the usual main feed posts with Stories and Reels. In this test, you'll see a full-screen experience as you scroll through each item on your feed. You can easily navigate between your feed posts, stories, and reels by tapping at the top of the screen.

How are you going to use this feature for your brand?
Let us know in the comments!

Choosing the right agency for your brand is crucial. So, we made a list of things to look for when hiring a marketing ag...
29/03/2022

Choosing the right agency for your brand is crucial. So, we made a list of things to look for when hiring a marketing agency.

Are you making sure you're choosing the right time to reach your customer?
25/03/2022

Are you making sure you're choosing the right time to reach your customer?

How to be known in the industry? Here are some tips to help you.1. Choose a niche: Recognize and understand your audienc...
21/03/2022

How to be known in the industry? Here are some tips to help you.

1. Choose a niche: Recognize and understand your audience.
2. Start writing about your industry topics: Build credibility by providing usable quality information.
3. Grow your social footprint: Engage more with your audience to build engagement.
4. Be genuine: Don't hesitate to share your personal life and opinions with your audience.
5. Makes your story unique: Tell people what you have done differently to achieve your goal.

Celebrity endorsements go back to the dawn of commercial advertising. The first celebrity endorsement — that we know of ...
14/03/2022

Celebrity endorsements go back to the dawn of commercial advertising. The first celebrity endorsement — that we know of — was in 1856 when a French chef named Antoine Careme endorsed London’s Royal Hotel.

But, the rise of social media has given consumers access to a wider pool of influencers who shares their interests and tastes. While these influencers may not be as well known as celebrities, they are more influential within their niche communities. Because their audiences trust them, they buy what they recommend and engage with their content.

Why Celebrity & Influencer marketing is becoming more effective than traditional advertising?

Because people simply don’t trust commercial ads anymore. Consumers are increasingly skeptical of companies’ claims and are looking instead for recommendations from people they know and trust. The celebrity endorsement can open up your brand to millions of potential customers. On the other hand, influencer marketing can help you reach niche audiences.

Now, it’s up to a company to choose which is right for their situation - Celebrity marketing or Influencer marketing.

09/03/2022

The impact of marketing on business is clearly significant, especially when you consider the role it plays in generating traffic and leads, driving sales opportunities, and activating your sales team.
When it comes to budgeting, clearly define a budget for two categories: growth marketing budget and branding budget. But how would marketers assess that they’re spending enough on new customers?
Here are 6 simple steps for you!

Marketing Fact: On average, we consume 16 HOURS worth of video content in a week which is a 52% increase from the last t...
03/03/2022

Marketing Fact: On average, we consume 16 HOURS worth of video content in a week which is a 52% increase from the last two years.

Should you explore video marketing for your brand?
The answer is YES. In the past 2 years, video content consumption has gained a lot of momentum. And, the brands are leveraging video marketing to connect with their customers.

It's high time for you to focus more on video marketing to grow your brand exponentially.

Source: Wyzowl’s survey

MORE LEADS DOES NOT ALWAYS MEAN MORE SALESMost of the companies run lead generation campaigns and try to optimise the CP...
24/02/2022

MORE LEADS DOES NOT ALWAYS MEAN MORE SALES

Most of the companies run lead generation campaigns and try to optimise the CPL. Reduced CPL can be called a successful lead generation campaign, but it might not end up giving you good conversions. To really get the most out of such campaigns, you need to optimize for ROI, not CPL.

The good news is, your team is already tracking ROI as one of the metrics—you just need to start utilising it for your next campaign.

22/02/2022

Marketing Audits – Why?

Over 17 years of digital industry experience, will review your marketing plans, goals, strategies, and activities across different marketing channels.
The audit will give you a better understanding of your marketing strengths and weaknesses, providing the pathway to optimised brand communication.

Get a FREE marketing audit from our experts to unleash the digital growth of your business.

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