14/03/2022
Celebrity endorsements go back to the dawn of commercial advertising. The first celebrity endorsement — that we know of — was in 1856 when a French chef named Antoine Careme endorsed London’s Royal Hotel.
But, the rise of social media has given consumers access to a wider pool of influencers who shares their interests and tastes. While these influencers may not be as well known as celebrities, they are more influential within their niche communities. Because their audiences trust them, they buy what they recommend and engage with their content.
Why Celebrity & Influencer marketing is becoming more effective than traditional advertising?
Because people simply don’t trust commercial ads anymore. Consumers are increasingly skeptical of companies’ claims and are looking instead for recommendations from people they know and trust. The celebrity endorsement can open up your brand to millions of potential customers. On the other hand, influencer marketing can help you reach niche audiences.
Now, it’s up to a company to choose which is right for their situation - Celebrity marketing or Influencer marketing.