15/06/2021
Department: Marketing
Roles & Responsibilities
? Manage all digital campaigns, from ideation to media planning to optimization and
performance analysis
? Drive marketing programs which are highly targeted basis content affinity of relevant
segmented audience cohorts
? Manage all efforts and goals on digital paid media: SEM, Display, Paid Social, Affiliate etc.
Serve as the key strategic lead for programmatic display, especially the Double Click suite
? Work with affiliate partners to optimize install & conversion campaigns
? Establish processes for monitoring, measurement and optimization through institutionalizing
performance marketing metrics that correlate to business impact
? Drive digital marketing efficiencies and reach through continuous communication testing
(a/b), innovation using different platforms and new products/formats, active co-creation and
planning with Google/FB/others as partner
? Work with our Performance agencies to institute best ex*****on processes.
Qualifications & Experience
? 5+ yrs of relevent experience in Paid advertising, mainly Facebook Ads and Google Ads.
? Prior experience in E-commerce preferred with a specialization in Marketing
? Experience in handling large scale campaign planning, optimization for both performance
and brand impact.
? Understanding of the e-commerce and fashion industry, competitive landscape
? Demonstrated ability in executing results, with strong attention to detail
? Consumer-centric mindset and ability to think strategically and tactically
? Quick learner and ability to work in a fast-paced and dynamic work environment
Apply Link: https://bit.ly/3pXLfPU