08/10/2026
Same โน30,000 ad budget. But what if you get 27 fewer enquiries? ๐
Think about buying a mango.
Yesterday: โน100.
Today: โน120.
Same mango. Higher price.
Now imagine the same happening with your advertising.
A campaign that previously generated 160 enquiries for โน30,000 would generate only around 133 if the cost per enquiry increased by 20%.
But here's the interesting part.
Global Meta advertising benchmarks for JulyโSeptember 2026 show that while the cost of displaying ads increased, average lead costs actually decreased.
So not every business is experiencing the same thing.
With festive competition, changing customer behaviour and creative fatigue, understanding your advertising performance matters more than ever.
**Don't just ask how many leads you're getting. Ask how many customers you're winning.**
Save this post and share it with a fellow business owner.
*Source: AdKit global benchmark figures referenced in this carousel. The โน30,000 example is illustrative.*
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