14/08/2024
Why do people leave memberships?
I was talking to a friend about memberships. You know, those online groups you pay to join each month?
We talked about why people quit these groups. And guess what? It's not usually because they cost too much or are boring.
The big reason? Too much stuff!
My friend told me about Stu McLaren (he knows a lot about memberships). Stu says people often leave because they feel like it's too much to handle.
Think about it. You join a membership and suddenly you have:
• Lots of videos to watch
• Many files to read
• Weekly calls to join
• A busy Facebook group to keep up with
It's like, wow! That's a lot!
So if you run a membership, maybe the key is to keep things easy? Give people what they need, not everything.
What do you think?
Have you ever felt like a membership was too much?
Tell me in the comments!
