28/08/2017
NAVILU by Kale Nele
Kale Nele, the meaning of this word in Kannada is "A Shelter for Arts & Crafts".
Kale Nele has been driving this mission of being a 'shelter' by embracing the lost and neglected arts of our Northern Karnataka region and providing a new interpretation to them for close to 5 years now.
It is the fabrics of Guledgudd and the art of Kasuti that have inspired us and lend themselves to the possibilities of a completely unique, fresh range of Home Furnishing & Accessories.
The treasures of this region; Irkal sarees, coat fabric of Tumminkatti, rich soft cottons of Banahatti we continue to evolve.
Along this journey, brocades, lace, nets, rich Indian jewel tones of art-dupion inspired creation of furnishings, spreads, runners, mats and several other products.
Products that were resplendent with their color and vibrancy.
Colors that represented the by-lanes of Chandni-Chowk, colors that represented the Ghagra-Cholies of the women of Rajasthan, Colors that celebrate the boisterous sprit of Punjab.
Our customers encouraged this range of products with their overwhelming patronage.
The mass appeal of this line of products, its ease of maintenance and its ability to enliven any space helped create a unique identity for itself.
It is this identity that we provide a formal christening by establishing these range of products under a separate brand.
Brand 'Navilu'.
Navilu meaning Peacock in language Kannada. Indian-Colourful-Beautiful that it stands for.
Brand 'Navilu' will represent all the products created using fabrics such as art-dupion, Brocades of Benaras, Neons from Salem, Metallics from Surat.
There would be conscious attempt to create products that will appeal to one and all. They would be easy on maintenance and offer a long term durability.
The creation of this sub-brand under Kale Nele, aligns with our grander vision of providing the eco-system support to many more artists and craftsman.
Allowing them to present their skills to an ever growing clientele that appreciates true talent.
Not only would team Kale Nele provide design guidance, but also offer its customer base, sales channel partners, stores, online hosting environment and logistics support of delivery and inventory management.
Brand 'Navilu' is the first step taken in the auspicious presence of Ganesha.
We seek His blessings to make 'Navilu' a brand that is appreciated by our customers for what it has set out to represent.