Lmntree

08/05/2026

Every brand is born free. Then we chain them up in best practices, business mantras and minimum viable experiences. Good ideas don't deserve this poor treatment.

15/12/2022

🧑‍🎄 Calling freelancers, solopreneurs, small business teams and everyone who'd love to meet people and spread joy this Christmas. Come, play the Social Secret Santa.
👉 Joining link: forms.gle/KAKqMVTM8KH8Aoj67
🎄 More info + FAQ: bit.ly/socialsecretsanta

16/11/2022

Starting up is hard enough without having to get lost in the jargon-jungle that is marketing. Positioning. Insight. Value prop. Brand Key. Who has the time to figure all that out besides the million other things that need attention? More so if marketing is not your core expertise.

At Lmntree we want to make marketing simple. Make it super easy for early stage startups to navigate its brandscape with clarity, confidence and courage. Here is one article in a series that will help founders with bold ideas get started on building their brand's story.

When a startup has got everything else figured out, weak and confused efforts at marketing should not be the reason the business cannot succeed.

31/10/2021

The other day we met someone who is an expert at "capturing" customers, who made us think that marketers are kind of like pirates capturing cruise ships or cavalries with calls to arms, which is not far from the truth. But. We don't want to give any ideas to the marketing gurus, lest we have to see a new one of those Pirate Metrics frameworks with the AARRRR tomorrow and we kick ourselves in the foot thinking why didn't we come up with that lame thing instead of this lame marketing glossary.

Lame or not, we decided to bring out a glossary of our favourite marketing buzzwords (and words that don't buzz). And it seems, for an industry that is in major part about communication, we have even the most fundamental of things wrong. Like, when someone pays to acquire your product, why do you think you acquired the customer? You didn't. You just caught their interest for a brief enough while for them to decide to give you a try before moving on to what really matters. Perhaps this kind of a shift of perception would help brands understand what matters, and then go and be/do that.

29/09/2021

Over the last few weeks, we've seen so many of these random fun posts on facebook and insta. Beyond fun and social time pass, this is an innovative way for brands to do quick polls / surveys or collect data. A single share of this post (the one in the pic) had 7.2 Million comments!!! Don't be surprised if the comments on the original post and all the shares total over a BILLION people's data just on facebook.

This is a good example of and inspiration for how the advertising industry can (and needs to) really get social rather than be a brand on social media. (And at the same time, make it organic fun for the audience, than forced engagement like contests, giveaways and other go-to tactics that every single brand uses.)

Let's do an experiment. Send us any marketing problem you have, or an outline of any research you need to do. And we'll come up with a unique social media solution for it, and maybe even execute it for you.

05/12/2018

"I look for something that I feel the world needs in some way. More than anything, I look for a team that isn't necessarily driven by their passion for a solution to a problem, but rather driven by their empathy for the customer suffering a problem. This is an important distinction. Most companies are founded by people who get super passionate about something. They go off and try to build it and end up being 30 degrees off of what the customer actually needed. That's why so many great ideas never achieve product market fit where there's natural growth and the product is a perfect fit for their customers."

Perhaps, startups, with the right direction and an elementary approach to growth and success, will indeed save the world. Say no to hacks. Stay organic.

From design to entrepreneurship, from being an investor to being deep in product teams, it seems Scott Belsky's done it all. During our interview, he shares a bit about his professional journey, navigating large companies, and brining new ideas to life.

27/09/2018

😂😂😂

😂😂

14/08/2018

There is a dark side.

Social media celebrities have an almost collaborative connection to followers, but that can cause stress and anxiety.

10/08/2018

Let's talk numbers!

28/06/2018

The future of brand building is community building and this is a great article to make you organise your thinking for that. This has been our approach too, but easy and interesting as it sounds, extremely difficult to actually do!

In one of the most popular TED Talks, Simon Sinek encourages people to “Start with Why”. That is, leaders should focus on articulating…