What are the options for a Hyper-local business like Yoga Instructor, Boutique Owner, Playschool Owner, Teacher, Sanitary Shop owner etc to advertise in their neighborhood. Such businesses have a monthly marketing budget of around Rs 1000 and 60% of their targeted customer lives in the neighborhood. TV, Radio, Newspaper print are too costly and neither targeted. Around 80% of the hyperlocal busine
sses cannot do effective Digital Marketing. Pickcel provides easy, flexible and affordable advertising for small and medium businesses in their neighborhood. Pickcel is an Ad Aggregation Platform with vision to be the no. 1 player in Hyper-local Advertising market in India and expand to other countries. Pickcel is focused on Public Displays Advertising as most hyper-local business (Tiles Shop Owner, Yoga Instructor, Movers & Packers business) still don't use Digital Marketing. Pickcel advertising is device-independent and can play on TV, TABS or mobiles. Pickcel has zero physical inventory model aggregating Public Digital Screen at apartment, saloon, retail, food-court into our platform. Advertisers comes to Pickcel Platform to selects the displays in their neighborhood and creates a Facebook-like Ad Campaign. Pickcel has presence in Bangalore, Chennai, Mumbai and Delhi catering to 50+ advertisers with a monthly foot-fall of 1 million people. Pickcel is part of GenNextHub Accelerator Program, a joint initiative of Reliance and MS Venture.
