28/12/2022
According to data from the National stock exchange (NSE), there are 1.2 crore active investors in India, a country of 138 crore people, as of August 2021. Even though this number is rising and better from the previous data, investing in stock markets still remains as a stigma for many. Generally conservative attitude to lack of proper knowledge about stock markets, reasons could be many.
One major factor that keeps Indians away from investing in stock markets is the lack of knowledge about it. A lot of people have this assumption that stock market is something that is hard to crack. That thought could be rooted from the basic fact that nobody has ever tried to make them understand what the stock market is and how investing in it works.
Unlike in the past, a lot of stockbroker advertisements air on TV and social media these days and that could be one reason why we are seeing a slight increase in pe*******on compared to the previous years. Even then 98% of Indians are still steering clear of investing in stock markets. Educating people about market why should we invest in stock market is one way we can make people start investing their money in a systematic way.
The lack of knowledge about the opportunities of stock markets directly leads to a lack of trust. People will find it hard to trust something that they don’t fully understand.
This is another by-product of a lack of knowledge about the stock markets. Most people hear success stories about the giants of the Indian stock market and think they need a huge amount of money to start investing in stock markets. But this is absolutely wrong. You just start with an amount as low as Rs. 500 in any of the MutualFunds.
Creating awareness about the workings of stock market investments is the key to know in and out of the market.
Kavita
SM Sanjay & Co