Brand Drishti

19/06/2014

Loving the way this brand has been positioned and created - Paper Boat. Excellent ideas, simple and hits the chord! Extremely sentimental and great graphics. Oh and the drink is awesome too :-)

A nostalgia evoking advertisement from Paper Boat. One of my favourite brands of beverages. Read the review here: http://www.cuttingthechai.com/2014/03/6742/...

24/05/2014

If you have a page for your restaurant, you can now upload a PDF of your menu under Settings > Page Info > Menus. (If in the US or Canada, you can now upload menus through SinglePlatform.)

"When looking for a great meal, people often turn to Facebook to find a restaurant’s location, hours of operation and menu. That’s why, beginning today, we’re making it easier for restaurants worldwide to display one of their most important assets directly on their page — their menus." Neato!

Restaurants worldwide can now use their page to display one of their most important assets — their menus.

22/05/2014

[JUST IN]
In, what will be one of the biggest Indian e-commerce deals ever, flipkart.com buys Myntra.com! Flipkart will strengthen its apparel portfolio and compete more aggressively with peers like Amazon and Snapdeal through this deal. Myntra will continue to operate as a separate entity.

The deal gives Flipkart a stronger hold in the fast-growing online fashion business in India.

22/05/2014

Post the Bangalore Vs Delhi fiasco, Zomato (kind of) makes up with this beautiful page - Collections. Launched with the intent of the user visually exploring theme based restaurants in the town, Zomato provides a new perspective on discovering restaurants - much like a pinterest board. Interesting! Will be helpful if it is launched for the mobile platforms too.

Check out the best restaurants in Bangalore with Zomato Collections

21/05/2014

Is any publicity good publicity? runs an anti-Bangalore campaign, which unfortunately backfired! They trended on twitter but surely users of the app didn't take the dissing quite well. Especially Bangalore being their prime target group.

Crisis management is underway with Zomato posting a public apology. Well..the campaign worked for them in a way that folks now know that Zomato is hiring at their Delhi office. Although, the brand impact has now been negative with a lot of fans venting on twitter & facebook and uninstalling their

If you've been wondering why 'Zomato' has been trending on Twitter. Let us help you understand. Zomato wanted to hire techies for their teams and spoke about how awesome Delhi is. That would have w...

20/05/2014

A good one by TrulyMadly.com!
"The campaign gets us in touch with our own assumptions in a witty fashion, laced with dark humour, and prompts you to laugh at and loathe stereotypes in the same breath. And I guess therein lies the brilliance of this piece of communication."

The world is a funny place. We live to be distinctive and strive to fit in at the same time, adding fuel to the fire of collective stereotypes while moving forward.

But we at Truly Madly aren’t okay with the status quo.
We like to see every individual through a different lens instead of bucketing them in categories. We like meeting fun people in this funny world and figuring out what makes them stand out.
We like going against the rules.
We like breaking stereotypes.

So how to get the junta to start thinking differently? Show them the difference within themselves :)

It was with this objective that we decided to run a little social experiment and speak with Delhi boys and girls about life (not just matches ;)) and how they’ve faced generalisations while growing up. Surprisingly for them and excitingly enough for us, we hit gold!
We found Hindus who eat beef, Punjabis who love masala dosas and baniyas who aren’t businessmen (gasp!).

As our campaign gained pace, numbers multiplied and the cycle went on. We have successfully managed to curate funky and controversial stereotypes faced by real people across town and debunked them ‘like a boss’!

We are officially one step closer to breaking stereotypes in India. Yahoo!

Stay tuned for pictures and stories that could change the way you look at people and live your life. See all the pictures on http://blog.trulymadly.com/breaking-stereotypes/

09/05/2014

hits the nail on the head with this beautifully crafted campaign for !

This film, shot entirely on Glass, was created by students from the University of Southern California's School of Cinematic Arts as part of the Glass Creativ...

20/03/2014

These product packagings are so innovative and creative that you won't believe your eyes. So gear up for a treat because these products are winners!

17/01/2014

After adopting Hashtags, Facebook rolls out the Trending Topics feature. The feature is “designed to surface interesting and relevant conversations in order to help you discover the best content from all across Facebook.”

The trending topics is based upon your interests and what topics are making waves across Facebook in general. Unlike Twitter, Facebook will display just three trending topics along with the headlines explaining why they are popular. Clicking on the trending topics will take you to posts shared by your friends or pages that are talking about that topic.

08/01/2014

" Don't create a template for success. Formulas are dangerous."
An inspiring read to begin 2014 with.

http://www.bangaloremirror.com/columns/work/Annotations-from-an-ad-guru/articleshow/28522635.cms

The first Indian to edit the Gunn Report, a global index of creative excellence in advertising shares his insights about creativity and more

29/11/2013

Put a clean slate on that snooping!

Remember that time you had a bit too much wine and did a Facebook search for The One That Got Away? Facebook does. Here's how to clear that search history.

28/11/2013

Think more like customers and less like marketers!

What is it going to take to realize there's a better way to do things?