Third Door Strategy

Third Door Strategy .I help businesses discover customer blind spots, unmet needs, and untapped opportunities through guided strategy and brainstorming sessions.

The original image shared here is from a Church Donation which makes Donation a breeze.From this image, I used ChatGPT t...
21/08/2026

The original image shared here is from a Church Donation which makes Donation a breeze.

From this image, I used ChatGPT to tweak and share a different message.

Few points I thought of:

1. The experience at the loo, one at KSRTC Thampanoor or the one at East fort is often not very pleasant. So, how can we change it.

2. Recently ( couple of months back) a new Govt tool charge in Kerala. Well, we now have a newly installed Transport minister. So, did the new minister look into this issue of smelly loo? Did anything change? I mean the look and smell of the loo? Or is it that there are pressing needs with KSRTC?

For me, and many passengers like me who use loo at any KSRTC depot, this would be the most important thing!

3. Probably, KSRC dont have thr resources like the one spend by Lulu Mall Trivandrum to provide clean loo or the clean loo at PVR cinema.

4. What would be the cost of maintaining such a clean loo?

5. What if KSRTC uses its card ( while can be tappped) by public to donate for enabling super clean loo?

6. Whatbif KSRC taps into voluntary services from retired employees of KSRTC?

What if we ask all the ex-MLAs, MPs and current MLAs and Ministers to donate a sizeable about to upgrade Kazhakootam KSRTC bus loo to thr class of loo at PVR cinema!

Just I'm being widely optimistic!

Third Door Strategy

What's your North Star?What drives you?What lights you up?What makes you different from others?
21/08/2026

What's your North Star?
What drives you?
What lights you up?

What makes you different from others?

Took this pic of a poster pasted on a gate about the coaching class for Lower Division Clerk ( LDC).Well, as AI matures ...
20/08/2026

Took this pic of a poster pasted on a gate about the coaching class for Lower Division Clerk ( LDC).

Well, as AI matures and becomes available to everyone, what will LDC/UDC do in a office?

What will happen when AI takesover all the clerical and repetitive work?

When will state Govt start using AI agents?
When will state and Central Govt talk about the possibilities of AI?

When will Judiciary start using AI to in expedite tge backlog of Court Cases, or proving public information and provide AI chat boxes on all Govt portals. How fast can they provide information about servives to the public?

Which state Govt in India will tie-up with ChatGPT or Claude or Gemini to expedite public services and for better governance?

Just curious
Just thinking 🤔

Third Door Strategy

The line on the image is from the newsletter from Deb Liu from Perspectives.She wrote about her diagnosis, her perspecti...
20/08/2026

The line on the image is from the newsletter from Deb Liu from Perspectives.

She wrote about her diagnosis, her perspective about the treatment and the importance of screening.

Touched and thanks for the reminder

Thanks Deb Liu.

Third Door Strategy

Here's another concept which I had picked from another article from AdLeaks. This time, it's about giving first-time vis...
19/08/2026

Here's another concept which I had picked from another article from AdLeaks.

This time, it's about giving first-time visitors something for free. It could be a value-added service.

For instance, I have a bottle cutting tool which I sell online and people buy it from me directly. So, if I offer Free-Engraving to first time visitors, then it would be a great add-on. Isn't?

What you think?

Here's my fb page:
Alpha Bottle Cutting Class Bangalore

Btw, how many times have you seen biz-owners offering a special gift for first-time customers.

How often do they collaborate with complimentary biz to offer something novel?

Third Door Strategy

Here's a post which was inspired by a line from an article by AdLeaks. It had mentioned this line - "Plastered with QR c...
19/08/2026

Here's a post which was inspired by a line from an article by AdLeaks. It had mentioned this line - "Plastered with QR codes that drive viewers directly to curated boards featuring shoppable products."

From this line, I was thinking how every junction, every cross-road in Kerala has a notice board which mentions a list of small-biz in that locality and their contact number.

It can also include the plumbers, electricians, sewage cleaner or yard cleaner or a sculptor from the locality.

Make sense for me. I'm not sure how it can be worked out. Well, when I make some money from clients, my plan is to setup a small board in my locality with the list of few independent service providers in my area.

What do you think?

Third Door Strategy

“Every connection opens a door to a new possibility.”Sometimes, the best business ideas come from meeting people outside...
18/08/2026

“Every connection opens a door to a new possibility.”

Sometimes, the best business ideas come from meeting people outside your usual circle. Also, from observing life outside your space.

Step outside your workplace. Attend a networking event. Travel solo. Join communities like BNI, Rotary or Lions. Meet entrepreneurs, professionals, potential clients — and simply interesting people.

Don't approach every connection only as a business opportunity.

Listen. Learn. Exchange ideas. Expand your perspective. Every opinion even though its different from what you believe adds to your understanding of the world.

You may discover a new way of looking at your business, learn something completely outside your expertise, or meet someone who opens an unexpected door.

+ Good connections create conversations.
+ Good conversations create ideas.
+ And sometimes, those ideas lead to something wonderful.

Third Door Strategy

For Startups!Define Your Market Traction SignalsDon’t measure traction only by downloads, followers, website visits or s...
17/08/2026

For Startups!

Define Your Market Traction Signals

Don’t measure traction only by downloads, followers, website visits or sign-ups. Look for behaviours that demonstrate real market demand.

Customers are:

- Actively using your product or service.
- Returning without being constantly pushed.
- Referring or recommending you to others.
- Willing to pay — and pay again.
- Expanding their usage over time.

A Third-Party Perspective Can Help

An outside perspective can sometimes spot growth signals that founders overlook. A third party can help you:

1. Identify Hidden Signals
Look beyond your obvious KPIs and identify customer behaviours that may indicate early traction.

2. Benchmark Against Similar Businesses
Compare your signals with competitors or adjacent businesses to understand what “good traction” could look like.

3. Find the Next Signal to Track
Suggest 2–3 measurable behaviours that could become your next leading indicators of growth.

The objective is simple: Know whether months of building and spending are creating genuine market demand — or just activity.

Third Door Strategy

Its a regular sight to see full page promotion by political parties. I usually just skip the page and often I give a cur...
17/08/2026

Its a regular sight to see full page promotion by political parties. I usually just skip the page and often I give a cursory look at the content.

Only thing I look is about digital engagement. Is there any QR code which enables users to look at the tall list of achievement and learn more.

Very often these political promotion does not include QR code?

Here's my variation which includes a QR code!

Third Door Strategy

Today in India, we're celebrating the 80th Independence day. So, this day is marked by the usual celebratory talks, flag...
15/08/2026

Today in India, we're celebrating the 80th Independence day. So, this day is marked by the usual celebratory talks, flag hoisting and official speeches.

On the personal level, I could see patriotic WhatsApp status messages, and similar updates on social media.

In this context, I think there is a much more interesting way to think about Independence Day: less about what we say about India, and more about what small thing we actually improve.

The Before → After format makes the idea visible, measurable and easy for people to participate in and share.

Here are 12 possibilities:

1. A neglected roadside → A clean roadside

Pick a small stretch outside your home, shop or office and remove litter, plastic, leaves and other waste.

2. A weed-covered canal → A visible, flowing canal
With appropriate permission and safe methods, community groups can clear weeds and floating waste from a small stretch.

3. A dirty public toilet → A cleaned and usable toilet
A local group, business or residents' association could take responsibility for one neglected facility.

4. A damaged roof → A repaired, weatherproof roof
NGOs or community groups could identify a needy family and collectively repair a leaking or unsafe roof.

5. A cluttered room → A clean, organised room
A simple personal challenge: clean one room, cupboard, storeroom or workspace that you've been ignoring.

6. A neglected public wall → A clean wall
Remove old posters, advertisements and litter—or, with permission, turn it into a simple community mural.

7. A garbage-filled corner → A usable community space
Clean a neglected corner and add a few plants, seating or a simple sign asking people to keep it clean.

8. A blocked drain → A clear drain
Residents can identify a small, accessible drainage problem and work with the local authority to get it cleared. Photograph the result, rather than doing anything unsafe.

9. A neglected bus-stop area → A clean waiting space
Clean around a bus shelter, remove litter and old posters, and make the space more welcoming.

10. An abandoned/overgrown public patch → A small green space
Clear the rubbish and invasive growth, then plant a few suitable native plants with local permission.

11. A dusty, neglected public object → A restored public object
Clean a neglected signboard, notice board, street furniture, memorial or community facility—without altering official property or heritage material without permission.

12. A pile of unused things at home → Things given a second life
Before: clothes, books, furniture or household items sitting unused. After: sorted, repaired and donated to someone who can use them.

The bigger idea

I would actually give the campaign a simple thought:

“This Independence Day, don't just post a flag. Post a Before & After.”

It doesn't have to be a big government project. One person, one family, one shop, one apartment association, one office or one group of friends can improve one small thing.

The beauty of the idea is that the “After” becomes the Independence Day message.

Happy Independence Day 🇮🇳🇮🇳

P.S The pic of the canal is from another Fb account which I follow. I used AI to create an after version.


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