Sabre Learning and Skilling

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Sabre Learning and Skilling

Sabre Skilling is a training and consulting company based in Bengaluru, India. We specialise in desi

Sabre has rich experience in skilling initiatives in the retail, manufacturing & hospitality domains. With over 60000 people trained, 3500 interventions & 20 yrs experience in India and abroad, Sabre has trained over 90+
major brands with innovative in-house developed content.

29/08/2024

Contemporary marketing
In today's digital landscape powered with AI, effective communication is key, yet indiscriminate use of keywords and meta generators can resemble using an AK47 to target an ant—often spraying bullets and missing the mark. Precise marketing is about going back to basics, evolving the right strategy to win, clearly segmenting where you will participate, crafting pitches that resonate directly with the intended audience, not just broadcasting broadly and hoping customers will bite.

16/08/2021

People and businesses are threatened more than before now. People in these times may hold back their spending. ‘Wants’ and ‘Desires’ will relegate to ‘Needs’ and people will buy what they stand for.
Philip Kotler the guru of marketing has very interesting points to make on the post corona era of consumerism. He talks about the new attitude and behaviour changes with consumers. In the pre corona era he says, “consuming became a lifestyle,” whereas in the post corona era there will evolve a new consumer trait which will influence spending. He says this new spending will be triggered from “life simplifiers”.
Before the corona age customers bought brands they trusted. Today they may not buy brands they trusted before. They will look for something else... something bundled along with trust. They will start buying a “brand culture”. Around a brand they will question - “what does it stands for”, what is the “purpose of the brand” and how people “reflect those brand values”.
Selling methods need to address this change. Salespeople need to transcend their value propositions which were merely product & feature driven before with culture embedded stories. They will need to just not sell, but make people buy.

20/07/2021

Do you feel irritated when a salesperson approaches you while you are happily browsing in a store.? Do you feel intruded in your ‘dream space’ when a salesperson asks you politely, “May I help you” and move away by saying “I am just looking!”. What you probably want to convey is ‘don’t smack me with something I don’t want’. How often have we had calls from salespeople trying to sell us something just when we are about to sit for dinner or lunch, ‘the irritating caller trying to start a conversation around something you don’t want’.
Step back and empathetically consider…Are not these people trying to do their jobs? They too need to place food on their plates and maybe their families’ plates.
Decades back, buyers used to welcome salespeople as they were a good source of information. They did not have the internet then. Today everybody is connected and seemingly wise. They like to buy things themselves. The internet is their guru. They do not want to get persuaded or pushed into make a buying choice. They would rather ask their friends and relatives what to buy instead.
Selling is often referred to as the fine art of persuasion. As opposed to manipulation, persuasion is the fine art of convincing buyers to make a purchasing decision as it is in their best interests.
But Salespeople need to change and not sell in the old way.
DON’T SELL make them BUY

08/07/2021

Everybody in an organisation needs to sell today. Social media is where perceptions are formed and opinions are firmed up. When a product is launched and marketing plans are firmed up, salespeople should not be the only ones who need to gear up to start selling. The entire organisation needs to have a deep understanding of sales and marketing to start powering the product in their own spheres of influences.
Says George Deep - The common fault in the thinking of many entrepreneurs is that revenues will only be driven by the sales team, and the sales team alone. The organisation puts in a lot of energy into hiring the best salespeople they can afford, train them up on their product or service and then let them loose and hope for the best. The problem with that thinking is salespeople are only one part of the equation - everybody’s efforts go into making a product!
So, shouldn’t everybody be engaged in selling?
Everybody needs to sell but:
DON’T SELL, Make people BUY

14/06/2021

Iterative transformations are key to skilling people.
Making its implementation easy through https://sabre-lms.com/

08/03/2021

Skilling requires iterative learning through immersive drilling

25/02/2021

Skilling is different from imparting knowledge
Skill-based learning is greatly impacted by the quality of its delivery. While a simple training delivery of content is sufficient as a KRA tick, long lasting skill changes require transformation of behaviour patterns. Particularly for specific behaviours such as selling skills or managing a team. Skilling people requires an element of transformation. The value of impactful facilitators who understand that successful training goes beyond simple delivery and having a good time, lies here. The best of training content may fall flat in its delivery and therefore its very purpose is defeated.
A key parameter of a successful selling skills program is its impact on the business bottom-line. This involves transformation of earlier held habits of the sales team and it happens only with iterative efforts. The objective is to work backwards and understand training delivery from this angle. Training facilitators need to work on the premise that correct content, quality trainers and its learning facilitation are all equally crucial. A challenging task… at the best of times. Possible though, with the right facilitation mindset – from a ‘Delivering or Presentation mindset’ to a ‘Transformative mindset’.

29/12/2020

Sabre LMS

Address

Bangalore

Website

http://www.sabre-skilling.com/

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