Adharva

Adharva Think about the other perspective in marketing.. That's what we are! We don't try to think different. Different, is what we THINK!

Marketing is all about perspectives. However data driven, we claim it to be, finally its your call that makes a day or breaks it. We aint the success formula (n there exists none), but we are the "catalysts" to your business success.

01/10/2012

Earlier, I spoke about how we evolved into an "Experience Economy". Did those jargons scare you?
Let's keep it simple!

The journey goes like this:
Initially, people used to buy Coffee beans to prepare coffee at their place (Commodities economy). Later, they found more convenience in packaged coffee (Goods economy). Then vendors started selling Brewed coffee to the people (Services economy). And when vendors vendors realized consumers have different taste, came 'Starbucks' and others with a variety of offerings under the same roof, personalized to the taste of their consumers! (Experience economy).

.adharva

01/10/2012

Earlier, the baker (Maketer) could use his best mix to sell to the entire town.

Now that , the economy has evolved from a "Commodity economy" to a "Goods economy" to a "Services economy" and now lately to an "Experience economy", this trick ain't gonna suit him.

Every consumer in an "Experience economy", want the baker to give a mix of his/her choice. So now, he has to mix according to each consumer's taste! Here comes the need for "Personalization".

.adharva

01/10/2012

Now that we know whom to target, the next question on how we connect with them and make the final delivery!

Marketers talk a lot of the "4Ps". Right from your Dads's time, people have been "professing" about these - Product, Price, Promotion & Place.

Do people actually realize that, it is nothing but the ingredients of a recipe, which, when the mix is right, can sell like hot cakes to the customers!

.adharva

12/09/2012

Marketing is a game of perspectives!
.adharva

07/09/2012

No marketing talks today, coz its Fridayyyy!!!!!
Lets's discuss who's gonna figure in tomorrow's page 3? :p

04/09/2012

The more number of needs you satisfy, more the number of people you serve ie,you expand your target market.

Hence, your target market is nothing but the number of people whose needs are addressed by your product or service.
.adharva

These needs can be classified into five:
04/09/2012

These needs can be classified into five:

31/07/2012

Marketing is all about "realizing a need" or "creating one", and all activities towards "fulfilling this need".
.adharva

31/07/2012

Marketing is no big Rocket Science! Its present in the things we do in our everyday lives. Just that people don't sense it!

.adharva will help people understand the much hyped marketing concepts and jargons. Marketing explained in lay man terms!

27/06/2012

"The digital revolution has not just arrived, it has well and truly settled in. Traditional communications channels have mutated, fragmented and diversified to create a spectrum of media experiences that give consumers unparalleled options and freedom of choice."
– Cate Connolly, consumer insights manager, Universal McCann London

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