ABCD, short for A Basic Concept Design is a design consultancy with a difference. It is a design consultancy that has at its core - a philosophy and a mission to promote sustainability. Sustainability is a crying need in today's complex and fast-paced world. Using it as a potent tool in our design allows us to create solutions and ideas that reach beyond the obvious. Ideas that fulfill the basic
desire(/need) of every brand to communicate, converse and interact; at the same time ideas that are out-of-the-box and evolved. Ideas that create awareness about alternative & sustainable approaches towards life and living. Our design services are creative in not only their conception, but also their implementation. Incorporating sustainable thinking in our design approach allows us to identify new and unexplored aspects of a product/service environment. It allows us to create experiences that have a lasting and positive impact on the brands by balancing the direct and indirect influences it may have on the social and environmental matters. Understandably then, we choose our clients and partners wisely. We choose our projects carefully. But once we take on a project, we put our heart and soul into it. We create effective and enriching design, we nurture sustainability. We design for sustainability(D4S). ABCDThinking sustainability. MISSION
We design for sustainability. To provide sustainable design solutions which create balance through direct or indirect impact on social, environmental and economical issues. VISION
To design, initiate, collaborate and promote design solutions focusing sustainable thinking approach. PHILOSOPHY
Thinking Sustainable.
