25/06/2015
The three types of marketers are:
Those who let it happen, those who make it happen, and those who wonder what happened!
Read on to see the future twenty fifteen has in store for us:
Everyone of a Kind:
Consumers will crave more and expect more customized and personalized products, services and experiences. This will be fueled by. . .
Magnified Human Technology:
Digital and mobile in all forms will fuel the sense of empowerment and possibility for consumers.
Real Brand Engagement:
With awareness a given, marketers will link “engagement” to how well the brand is perceived versus their category’s Ideal, rather than just counting “likes” or leveraging imagery.
The Everything Expectation:
The ability for brands to measure real, unarticulated, and constantly expanding emotional consumer expectations will provide advantages to engage, delight, and profit.
Real -Time Becomes Real Important:
Increased real-time brand expectations will spread to product availability, delivery, and customer service.
It’s Still the Brand, Stupid:
Increased consumer expectations will increase perceptions of products/services as commodities. Brands will need to differentiate and stand for something meaningful, emotional, and important to consumers. Oh, and
Category is King:
To engage those smarter, high-expectation consumers, brand wills need to be smarter about category-specific emotional values that they can leverage and believably own.
Brands Will Get Emotional:
Successful brands will need to identify emotional values in their categories and use them as a foundation for meaningful positioning, differentiation, and authentic storytelling.
Non-Fiction Storytelling:
Storytelling is fine, but the stories brands tell must reflect real brand values and category realities that differentiate and meet consumers’ believability criteria, otherwise marketers will end up entertaining rather than engaging.
The Closing of the Showroom:
The consumer will use 5+ online sources to...
