AdMan - Online Ad Mgmt

22/04/2015

Morning Guyss..
Have an interesting thing to discuss.. So we all have trafficked video, right?? So Which format of these video is better in attracting users and advertisers, AutoPlay or User Initiated??

20/04/2015

Google’s New approach to Mobile Ad Formats & Tools..
http://www.adopsbuzz.com/googles-new-mobile-ad-formats-tools/

As Advertising Week in New York City kicks off, Google is introducing new mobile display formats and tools that will roll out over the coming months. The push to make it easier for advertisers to run campaigns on the mobile web and in apps — with creative units that perform better than traditional b…

17/04/2015

Comic: The TV Line Dance..

A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem...

16/04/2015

Amazon’s Twitch is gaining ground as an ad platform !!!
http://digiday.com/platforms/amazons-twitch-gaining-ground-ad-platform/

Gamers aren’t the only people interested in Twitch: Marketers are spending time -- and money -- on the platform.

14/04/2015

Will YouTube’s Paid Subscription Constrain Video Supply?
http://adexchanger.com/digital-tv/will-youtubes-paid-subscription-constrain-video-supply/

Google’s plan to rival Netflix and Hulu by introducing its own ad-free subscription service has left some questioning whether it will restrict content creators enough to move elsewhere. Although Yo...

13/04/2015

Here's a great post on how small businesses can use PPC to grow their business. http://www.huffingtonpost.com/bianca-rothschild/the-essentials-of-ppc-for_b_7030582.html?ir=India

This article is part one of a series of five posts on the basics of online marketing for small business. The series is designed to inform and empower small businesses about their online marketing options and give them the confidence to explore the po...

13/04/2015

Through this page, the Genisys Ad Ops team will share their thoughts and experiences in the Ad-operations field.

Please feel free to share you thoughts and opinions