05/07/2021
π₯ Marketing Automation π₯
ββ Marketing Automation refers to software platforms and technologies designed for marketing departments and organisations to more effectively market on multiple channels online ( such as email, social media websites, etc.) and automate repetitive tasks.
ββ Marketing Departments , consultants and part time marketing employees benefit by specifying criteria and outcomes for tasks and processes which are then interpreted , stored and executed by software , which increases efficiency and reduces human error. Originally focused on email marketing Automation, marketing automation refers to a broad range of automation and analytic tools for marketing especially inbound marketing. Marketing Automation platforms are used as a hosted are web based solution, and no software installation is required by the customer.
ββ The use of a marketing Automation platform is to streamline sales and marketing and marketing organisations by replacing high _ touch , repetitive manual process with automated solutions.
ββ Marketing Automation Platform is a dashboard that marketers use to plan, coordinate, manage and measure all of their marketing campaigns, both online and offline. It is often used along with lifecycle marketing strategy to closely manage and nurture generated Leads, aiming to convert Leads into customers.