22/12/2022
It doesn't matter that the business idea is innovative, well thought out, and has enormous profit potential if it fails to attract investors. Without the intervention of these entities, the entrepreneur will experience more difficulties in expanding and achieving the desired success. That is why it should invest time in elaborating on a startup pitch.
In addition to attracting investors, this approach also makes it possible to attract customers, suppliers, and partners.
Two concepts widely used and essential in this entrepreneurial environment are "pitch" and "elevator pitch." A pitch for a startup is a speech or a brief presentation to arouse the audience's interest. Derived from this approach is the elevator pitch.
Elevator pitch
An elevator pitch is a short, convincing, and previously prepared speech that an entrepreneur uses to arouse the interest of others. This approach is characterized by not usually exceeding 30 seconds while transmitting important information. For example, what makes the product, service, company, or entrepreneur unique.
Pitch
In the case of a startup pitch, the idea needs to be analyzed in more detail. Likewise, the presentation must be more detailed, covering more stages than those presented in the elevator pitch.
Content for pitch deck
The truth is that there is no stipulated format. What has been considered important information varies from individual to individual, but immense pitch structures are available online.
The following is a suggestion for the structure of a pitch
Startup name with One liner
Problem statement
Market
Solution
USP
Competition
Business model
Marketing Plan
Current situation/ Traction
Team
Requirements
