StorytellingCorp

07/01/2021

04/01/2021

Businesses need to communicate their "Why" more than the "What" and the "How". This helps them to connect with their customers & employees more easily.

But more often than not, they communicate the what and how more often than the "why".

It is common for hiring managers to ask the prospective employees, Why he/she want to join you?

But have you asked the same with your clients? And when asked, have they all said the same about you? If not, its time to fix that narrative.

06/08/2020

Last week's hearing that included CEOs of , , and taught me a few things? Use of topped that list!

Curious to know who was better among , , and with their narrative?

At the big tech's antitrust hearing, whose narrative stood out among Jeff Bezos, Tim Cook, Mark Zuckerberg and Sundar Pichai?

30/07/2020

Communicating values in a way that elicits the desired business outcome is one of the critical differentiators of a great organisation and the team.

But while many organisations have , and statement - how employees relate to it and how they are making sure they are doing inline with company values is a challenging task.

This is where has helped many leaders and that's what has made those organisations a great place to work!

Want to know more? This post on leadership communication can help you refine your https://storytellingcorp.com/how-leaders-can-craft-a-strategic-narrative/

https://sloanreview.mit.edu/article/when-it-comes-to-culture-does-your-company-walk-the-talk/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+mitsmr+%28MIT+Sloan+Management+Review%29%E2%80%A6

Company practices often conflict with corporate values. Closing the gap starts with communication.

16/07/2020

We have seen a number of leaders who have excelled at communicating during a crisis and even big brands struggling with the angle during a !

is a critical part of crisis management, a leader or a brand may work hard and fix the problem but if they had not handled the part right, brands and leaders lose their credibility for life.

Curious to know what makes the and stand out during a crisis?

My latest blog post addresses this critical skill https://storytellingcorp.com/storytelling-for-leaders-during-crisis/

Great leaders know how to use storytelling during a crisis. They use it to deliver key messages and demonstrate their leadership chops

06/07/2020

Should show their vulnerabilities?

In 2014, as part of , the multi-year research by to find out what makes a perfect team, Matt Sakaguchi, a mid-level manager took the help of the lead researcher to asses the team he managed.

The researchers gave him a survey to gauge the group’s norms. With reluctance the team took the survey. When the results came out, contrary to his belief they were a strong unit, it was a weak one.

To sort this out, he proposed an offsite to discuss the survey’s results. He began by asking everyone to share something personal about themselves and he went first.

‘‘I think one of the things most people don’t know
about me,’’ he told the group, ‘‘is that I have Stage 4 cancer.’’

They were shocked, in all these 10 months no one suspected that he was dealing with anything like this.

The team dynamics instantly changed. Now, they were
open to share their weak moments. When they focused on the survey results, they spoke honestly about the issues that were bothering them at work.

Project Aristotle revealed that employees seek to build bonds which in turn helps the team to perform better.

What has been your moment of truth with your ?