Wowrakesh Business Academy

19/01/2025

🤔
How to delegate to leaders without title🕊️?

Delegating to leaders without formal titles can be a powerful way to enhance collaboration, empower team members, and leverage diverse skills within your organization. Here are some strategies to effectively delegate to these informal leaders:

🗝️1. Identify Informal Leaders
Observe Team Dynamics

🗝️2. Build Trust and Relationships
Communicate Openly

🗝️3. Clarify Goals and Expectations
Set Clear Objectives

🗝️4. Empower Decision-Making
Give Autonomy

🗝️5. Provide Resources and Support
Equip Them for Success

🗝️6. Recognize and Appreciate Contributions
Acknowledge Efforts

🗝️7. Foster a Culture of Leadership
Encourage Leadership Development

🗝️8. Solicit Feedback and Adjust
Ask for Input

04/01/2025

EFFORT is a decision..
MINDSET is a decision...
EXCELLENCE is a decision..
CONSISTENCY is a decision..
DECIPLINE is a decision..
There is no shortcut to SUCCESS..
~ Period ~

22/11/2024

A few thoughts on time leverage.

Which one resonates most with you?

The last one is way too real (you’re not fooling anyone but yourself).

24/06/2024

"Are you constantly striving to be better than yourself? 🚀 That's the mindset that propels us forward, both personally and professionally. 💪🏼 It's not about being better than anyone else, it's about pushing ourselves to be the best version of ourselves. 🌟 So let's challenge ourselves to set higher goals, embrace new challenges, and never settle for mediocrity. Because when we focus on being better than ourselves, there's no limit to what we can achieve. 🔥 "

05/04/2024

21/03/2024

20/03/2024

Negotiation Skills Session at DICV

15/10/2023

What aren’t your customers telling you?

Sometimes a lot!

Based on very positive customer feedback, a CEO recently introduced an online alternative to the service his company provides.

But when it launched, he was shocked.

Not a single customer signed up!

He was really unnerved by the disconnect between what customers said and what they actually did.

Potential customers were introduced to all the features of this new service.

And he asked them directly about their potential interest.

But what they said and what they ended up doing were very different.

How could this CEO have saved a lot of time and money upfront?

By avoiding direct questions that result in conventional and unreliable answers.

Why?

Because what customers say is often motivated by their desire to:

✔ Look good or seem smart
✔ Sidestep embarrassing or sensitive topics
✔ Appear politically correct
✔ Avoid jeopardizing relationships
✔Appear positive and encouraging

But their decisions are ultimately driven by emotion!

This was a new first-of-its-kind web-based service.

Everyone claimed to like the idea, the affordability, and, the breadth of offerings.

The red flag was that while in the abstract, everyone agreed the concept had merit …

No one expressed personal enthusiasm.

The questions that revealed their actual emotional triggers were all there.

They began with “what if”.

✔What if I’m not happy?
✔What if deadlines are missed?
✔What if the product isn’t delivered as promised?

These questions got at the real but unspoken concern.

What if I put my job at risk by committing to this untested service and it doesn’t work out?

Logically they supported the service.

Emotionally it frightened them.

Rather than sticking with a traditional methodology based on direct questions, he could have disarmed customers with a “back-door” approach by asking provocative open-ended questions that surprised them.

And … in the process … uncovered authentic emotional triggers.

A “back-door” conversation starter might have been to ask potential customers to describe the best experience they ever had using a new service and how the company that introduced that service had earned their trust.

And then ask the opposite question to gain an understanding of the worst experience they’d had and why.

This “back-door” approach would have gone beyond what customers said in response to direct questions and decoded what they really meant.


Illustration: Great British Mag

Ring the 🔔 on my profile to follow Linda Goodman for marketing strategy and business development content.

14/10/2023

For 20 years, I've consistently pushed my clients.

Step into the spotlight with video marketing. There's been resistance, but those who took the leap witnessed transformative results.

Leaders, if you're avoiding the camera, you're relinquishing your competitive edge. Here's why:

▶ 86% of businesses used video as a marketing tool in 2021. (Source: Wyzowl)
Viewers claim they retain 95% of a message when obtained via video. (Source: Insivia)
▶ Including a video on your landing page can boost your conversion rate by up to 80%. (Source: Unbounce)
▶ Mobile video consumption rises by 100% every year. (Source: Insivia)

Your competitors are already harnessing the power of video. What does it convey about a leader who sidesteps this potent tool? Your brand shouldn't blend into the background.

Real leadership is about paving the way, standing out, and being heard. It's about leading, not following. Video is the medium of choice to establish your authoritative voice in the market.

Video Marketing Tips:

➡ In a mere 30-60 seconds, you can address a singular pain point your target audience feels. Delve deep into that emotional unrest they're grappling with. Here are some examples:

➡ Product Frustration: Address the inefficiency of a common tool in your industry. "Tired of software that crashes? We understand the grind. There's a more reliable way."

➡ Lack of Knowledge: Shed light on a specific industry challenge. "Confused by the latest tax reforms? It's not just about numbers; it's about clarity. Let's simplify it."

➡ Time Drain: Highlight time-wasting practices. "Hours spent on manual data entry? Time is money. Discover a smarter approach."

➡ Trust Issues: Confront industry trust barriers. "Distrust in financial advisors? It’s more than investments; it’s about integrity. Find someone who has your back."

Here's the most important aspect of video marketing.

Make the video about them, not about your company. Address their emotional turbulence, then offer a solution—a soft call to action. "Want clarity? Let’s talk." or "Seeking a smarter solution? Reach out."

And remember, you don’t need an elaborate setup. Your smartphone is a powerful tool. Authenticity outshines production value. Just speak, be genuine, and address that pain.

Leaders, the challenge is simple: Can you effectively communicate in 60 seconds or less? Your audience is waiting.