Siddharth V - Author & Speaker, Coach, Artist

02/08/2026

A two decade journey from corporate to intrapreneurship to entrepreneurship. Reading the story brought back the many organisations, industries, cultures, teams and challenges that have shaped my understanding of marketing, transformation and leadership.

Across these experiences, a few beliefs have remained constant:

Marketing is not a decorative layer added after a product is built. It is the discipline of connecting value with the people who need it.

Great customer experience is the only real brand and growth hack.

And perhaps most importantly,

legacy is not a function of designation. It is a function of ownership.

A role may be temporary, but the processes we create, the teams we strengthen, the people we encourage and the systems we leave behind can continue to matter long after we have moved on.

The feature captures my journey from working with grassroots innovators and established organisations to building Marketing Monkz around a simple, diagnosis-first philosophy: understand the business, customer and problem before prescribing another campaign, platform or digital activity.

Thank you to The 365 Circle: C-Suite Advantage Anish Malhotra Shrey Anand for telling this story with such depth and thoughtfulness.

Build what does not exist.
Connect what is scattered.
Embed what can continue without you.

16/06/2026

30/05/2026

0% of people buy coffee at Starbucks...

because of the liquid inside the cup.

It sounds crazy, but none of the things people love about the brand the music, the seating, or your name on the cup actually make the coffee taste any better.

Yet, millions willingly pay a massive premium every single day.

Why? Because environment completely changes perceived value...

Most companies think they are selling a product. They aren't.Look at Starbucks.

If they were just selling coffee, they would have failed decades ago.

In 1987, coffee was already everywhere. It was cheaper, faster, and you could easily brew it at home. Yet, millions of people willingly pay $5+ for a cup today. Why? Because Starbucks fundamentally

understood a core rule of business: Environment changes perceived value.

Starbucks Starbucks India Marketing Monkz

28/05/2026

Bad experience can't save even google.

That's what they understood early.

Bad UX costs businesses $1.4 trillion in lost revenue every year. Not bad products or bad pricing or bad marketing.

Just very bad experience.

In 20 years of working across brand, digital and customer experience I have watched companies pour crores into campaigns, only to lose the customer at the very next touchpoint.

1. A confusing checkout.
2. A cluttered app screen.
3. A form with 14 fields when 3 would do.
4. A support flow that makes you want to give up.

Every one of those moments is a leaking bucket.

You're spending to fill it from the top while it quietly drains from the bottom.

The most expensive UX mistake I've seen?

Businesses designing for themselves not for the person trying to complete a task.

Google cracked this in 1998.

While every competitor was piling on news, ads, weather, stocks and horoscopes, Google launched with a logo, a search bar, and two buttons.

No friction, confusion or noise.

Just, "What are you looking for?"

That single minded clarity didn't just win users but built a habit and became a verb. It created one of the most powerful companies on earth.

Now as an entrepreneur building my own venture, I apply this lens to everything.

Not just the tech end of experience.

The onboarding, the invoice, the customer service, follow-up email, the purchase, the comparator..

Every interaction IS the experience.

And every point of friction is a quiet goodbye from a customer you'll never know you lost.

Simplicity isn't a design principle.
It's a revenue decision.

Repost if your team needs to hear this.

💬 Where do YOU think most businesses bleed customers silently?

18/02/2026

We spend hours planning calendars, designing creatives, posting consistently…

But rarely ask is this actually useful to someone?

If the content doesn’t add value or speak to the right audience,

engagement doesn’t drop mid-funnel.

It never shows up in the first place.

No targeting tweak can fix irrelevance.

No CTA can rescue indifference.

This isn’t about posting more.

It’s about making sure what you post deserves attention.

Funnel Leak #2

Content done, Engagement none.

17/02/2026

We spend hours fixing targeting, landing pages, retargeting, conversion rates…

But rarely ask is the story even landing?

If the narrative doesn’t connect, the funnel starts leaking before it even begins.

No mid-funnel tweak can fix top-funnel indifference.

This isn’t about being creative.

It’s about protecting your funnel from Leak #1

11/02/2026

What CHATGPT thinks of me....

05/02/2026

Super excited to be on stage at national school of drama theatre festival at Goa as part of magnum opus production Draupadi by Writer and Director .komal

.ram.1806