Benign Consultancy inc.

29/07/2017

IT department started Accepting Returns without linking PAN-Aadhaar

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The Income Tax department started accepting returns without linking PAN with Aadhaar Number. This is due to people are facing problems with linking aadhaar with PAN because of mismatch of Name, Date of Birth, Gender etc. The Finance Act, 2017 inserted Section 139AA to the Income Tax Act mandating qu...

28/07/2017

Employers can take the benefits of tax free salary to their employees.

28/07/2017

Now You can identify your Dealer's GST No. via TIN

https://services.gst.gov.in/services/track-provisional-id-status

10/05/2013

Understanding any Business Model!

A 2 minute overview of the Business Model Canvas, a tool for visionaries, game changers, and challengers. This method from the bestselling management book Bu...

09/04/2013

How to know the balance in EPF account?

Every month, a fixed amount is deducted from an employee's salary and deposited in the Employee Provident Fund by the employer, who contributes the same amount. This sum earns an interest, which is also credited to the employee's account. The Employee Provident Fund Organisation (EPFO) website offers an online service, which helps the employees know the balance in their accounts.

Access: The information can be accessed at http://www.epfindia.com/MembBal.html. The details of the account have to be provided as required.

Information: From the dropdown menu, the member needs to select the EPFO office state and EPFO office where the employee's account is maintained by the employer.

Account number: The member needs to enter his EPF account number, which can be obtained from the employer. If the account does not have an extension number, the field can be left blank.

Text on mobile: Once personal details like name and mobile number are submitted, the EPF account balance information is sent to the member by a text message on the mobile number.

Points to note

* The name and EPF account number in the form should be accurate and exactly as they appear in the records.

* It shows the balance in the EPF account up to the date till which the accounts have been updated.

* The balance also reveals the latest approved transactions related to settlements/ advances/ EPF balance transfer, if any.

23/02/2013

Google’s Plans to Kill Groupon

Written by Michael Levanduski
February 22, 2013

Among the many options digital marketers find themselves faced with today, one of the more useful tools that quite a few marketers have taken advantage of are offers, deals and coupons. As far as most people are concerned, the best place to turn with plans of starting an offer or coupon campaign is to Groupon. The company is widely known as the best option in the online deal field, but it seems that they are soon to have a huge amount of competition to deal with. Not only is Google the dominating name in things like search advertising, display advertising, and even mobile advertising, but the company has decided to begin their takeover of the online deal business as well. Sorry Groupon, but you probably should have seen it coming.
After all, after looking back at beginnings, Google was working on offers and deals as marketing tools all the way back to 2010. Groupon, which is a company that began sometime in 2008, did not really bring online coupons to the level of popularity they are at today until 2011. With Google keeping back a bit for the past few years, the company has had time to test, develop and improve their coupon and offer tools to match the consumer wants and needs. However, Google has tools at their disposal that Groupon does not, allowing the company to take their deal offerings for advertisers to a whole new level.
Now that Google has been testing their offers and daily deals for a few years, they are making the tools public and available to the millions of advertisers that use Google’s resources for their marketing campaigns. Evidence that Google was planning to build upon their deals and offers has been seen for a few months now, as they slowly extended their service. Now, the company is tying their deals and coupons into their AdWords tool, making it available for all AdWords advertisers to use.
The actual presentation of these deals and offers to online consumers is actually very simple, but promises to be incredible effective. Advertisers will now have the option, while setting up the usual search ads one would set up in AdWords, to include a deal or offer within the advertisement. Beneath the text and link of the advertisement will appear the description of the offer. Next to this description will appear a yellow-orange button that says View Offer. With this tool, advertisers will be able to take advantage of two ad formats at the same time, all within AdWords and all from Google.
With that stated, it is incredibly simple to see just how heavy of a competition Groupon has on its hands here. Simply stated, there is a good change that Groupon will lose its top spot in the online offers business, as Google has already dominated many of the other marketing methods that the company has delved into. Now that this feature has been released, we can probably expect a growth in the usage of deals and coupons by advertisers, as well as a growth in use of AdWords itself.
http://performinsider.com/2013/02/googles-plans-to-kill-groupon/

Sorry Groupon, but you probably should have seen it coming. You're going down and Google is going to kill ya.

07/01/2013

Start collecting now!!!

Seems its time that like 10 paise coin and 'chawanni' (25 paise coin) and that good old one rupee note, your friendly 10 rupee note may soon become

03/01/2013

Early savings and Investments can go a long way..

Even if you are able to save Rs 2500, you will have close to Rs 3 crore at the end of 65 years of age, assuming you are 25 years old.