25/11/2021
Estimating the market size for new product categories is difficult for the obvious reason that the market does not exist yet. So the traditional top-down approach in market sizing for existing products is rendered irrelevant here.
Startups & Innovators who aspire to build new products need to use a bottom-up or a value-based approach in estimating the market opportunity, demand, and planning their revenue.
Learn more on Target Market Planning & Market Opportunity Sizing from the knowledge experts by signing up for the IDEA 2 Market program, designed and developed by Wipro 3D & Forge!
Inviting all Startup Entrepreneurs, Working Professionals, Students, and Researchers to attend the program!
To know more: i2m.forgeforward.in
Apply here: https://bit.ly/3lHG5He