Idea ITL

Idea ITL Idea ITL (Idea Infotainment & Technology Labs) is an integrated marketing communications company. Idea Infotainment & Technology Labs Pvt.

Ltd., is an integrated Marketing Communication Agency. Idea ITL is Recognised by DSIR (Department of Scientific and Industrial Research, Ministry of Science and Technology, Govt. of India) Our motto is to help brands to enrich their vision through digital technologies.

You made this year wonderful for us. Thank you for the support 🧞‍♂️🌻
31/12/2019

You made this year wonderful for us. Thank you for the support 🧞‍♂️🌻

Its a loooooooong weekend... Surf out of this world!
27/12/2019

Its a loooooooong weekend... Surf out of this world!

25/12/2019

Merry Christmas 🎄

Happy Coimbatore Day!
24/11/2019

Happy Coimbatore Day!

Happy Men's Day
19/11/2019

Happy Men's Day

Alternate logos are variations of your main logo. These should look and feel similar to the main logo, but can be differ...
18/11/2019

Alternate logos are variations of your main logo. These should look and feel similar to the main logo, but can be different in terms of layout and color. There will be situations where spacing or color is limited for your logo, so it's great to have an alternative one on hand.

Inspiring!
17/11/2019

Inspiring!

1. Branding:This is super important because this is your business name, your logo, tagline, brand personality, etc. It s...
16/11/2019

1. Branding:
This is super important because this is your business name, your logo, tagline, brand personality, etc. It shows your customers how you are going to show up for them. Often times, brands evolve and grow with the business in order to meet the needs of the clients and customers. At the very least, you should have a brand name, a target audience, and how your brand personality is going to connect with your target audience.
A great example of spot-on branding: Texturious Designs – when I look at this website, I immediately know that I can get budget interior design.
2. Website:
If you are just getting started, you probably don’t have a HUGE budget to create a website. However, that doesn’t mean that you can’t have a great website. You want to make it simple and easy for users to find what they are looking for. You also want to make sure that your website has fast load times, or you might be losing people before they even see your site! A great way to guide people through your site (in the direction that you want) is to have a “Start Here” page.
You will also want to make sure that your website is mobile optimized. This means that if someone is on their phone or tablet, they are still going to get a great browsing experience.
3. Content:
Content covers a lot of different things. Typically people think of blogs when they think about content. However, content can be anything that educates your customers about your business. Potential customers are going to visit your website to see if your content can relate to them and what they need. When you are using content that is high-value, you will be using “pull-marketing” which means that it is non-intrusive and it gets your customers to come to you.
Another form of content marketing is email marketing! This is a cost effective way to stay top of mind with your potential or current customers.
Of course, another form of content marketing is Social Media. This is one form of digital media that people focus on first, and while it is very important, you need to make sure that it is not your ONLY focus. Potential customers are going to be visiting your social media sites to try to find about more about you and your business.
Many people have used social media to drive traffic to their website, however, organic traffic is essentially dead. Which means that social media, while important, is not a very good way to drive traffic to your website.
4. Advertising:
This can help your business grow substantially, and the best part is that you don’t need a ton of money to get started! This is the most important element that many businesses miss!
If you are just getting started, the one thing that you should be doing is remarketing to people who have already visited your website. They have shown interest, and now you need to “seal the deal” by serving them an ad and converting them! Digital advertising is a great way to do this, without having to have lots of money.
By using digital advertising, you can drive traffic to your website and convert interested people into customers.
Those are the four areas of digital marketing that every business needs to have in order to set yourself up for success!

Network marketing is the only industry that allows common people to earn millions with a minimal investment and zero ove...
15/11/2019

Network marketing is the only industry that allows common people to earn millions with a minimal investment and zero overhead, coupled with total time freedom and the joy of global travel.

Happy Children's Day!
14/11/2019

Happy Children's Day!

1. INTERACTIVITYThe number one key difference between social media and traditional marketing avenues (TV, radio, print, ...
12/11/2019

1. INTERACTIVITY

The number one key difference between social media and traditional marketing avenues (TV, radio, print, etc.) is that we now have the power to interact with our followers – to create a conversation.
The power of conversation in marketing is worth more than gold. This is because we can now reply to positive feedback or complaints within an instant, making it easy to be responsible and accountable for our mistakes.
Other brands use interactivity to go above and beyond – to like, follow, and comment genuinely. These brands are not only creating a rapport with their audience but are building a trust that works more like a friendship.

2. SEARCH

The ability to search makes social media stand out above the rest. We can use search to find so many accounts with different stories, aesthetics, interests, and followers. Accounts that make a positive impact.
With endless communities to join and people to follow, there’s no excuse for a lack of diversity in selecting influencers and collaborations. Social Media Ethical Marketing

3. TRANSPARENCY

While this has been a dividing topic for marketers, there are now more opportunities for transparency within social media compared to other marketing avenues.
There are a few main guidelines for staying transparent in the digital world, such as always being honest about paid relationships, not posting misleading information, along with not conveniently leaving out negative information.
Instagram is now making this even easier with their ‘paid partnership’ feature. Historically, using the hashtag ‘ or ’ has been enough, showing that it truly isn’t hard to let your audience know if you are paying or getting paid to promote something.
Because of interactivity along with a focus on ethics, transparency is finally crawling its way in and around social media and will hopefully soon lodge itself into its core for good.

4. CHOICE

This is one great freedom that social media accommodates, which has also been historically impossible for marketing audiences.
Audiences now have the power to decide.
To decide whether to subscribe, unsubscribe, follow, unfollow, block, hide ads or posts, report bad content or share good content.
No longer is the audience a helpless zombie, consuming information with ‘turning off’ or ‘throwing out’ the only way to escape advertising. We don’t have to turn off our devices or skip through pages of our magazines anymore. We can keep scrolling with the control to effortlessly hide content that we simply don’t want to see.
What’s more, brands have the freedom of when and where they post. With social media, there’s no more competing for space or time slots. There’s no more worrying that your ad won’t reach the right people.

Address

KCT Tech Park, Forge Factory, #3 Athipalayam Road, Chinnavedampatti
Coimbatore
641049

Opening Hours

Monday 9am - 6pm
Tuesday 9am - 6pm
Wednesday 9am - 6pm
Thursday 9am - 6pm
Friday 9am - 6pm
Saturday 10am - 3pm
Sunday 10am - 3pm

Telephone

+917010025007

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