26/09/2026
B2B or B2C? Your customer decides how you should go to market. 👇
A strong product is only one part of the equation. Your Go-To-Market (GTM) strategy needs to change based on who you're selling to.
In B2B, buying decisions often involve multiple stakeholders, longer evaluation cycles, business value, reliability, and measurable results.
In B2C, the journey is often more direct, with factors such as price, convenience, brand, experience, and customer preference playing a major role.
For startups, understanding this difference can help you make better decisions around:
🔹 Who your real decision-maker is
🔹 What motivates your customer to buy
🔹 Where you should reach them
🔹 How your sales journey should work
🔹 Which metrics actually matter
