MI-Space Consultancy

04/02/2024

Campaign Ideation and Digital Launch Strategy for .in Spring Summer’23 collection
~ Reflections ~ A Bunka Summer

Inspired by the shift in nature brought on by the new beginnings of Summer.

Our role for the campaign:

• Campaign Development for the Creative Lookbook shoot
• Content Ideation and Development for the Digital Launch
• Typography Design for the collection
• Re-designing the Website About Us page
• Social Media display - grid and story design
• Talent Selection and Management

As a consulting agency, our primary consideration is towards developing a unique yet consistent identity for our client.

A key value that is rooted in the personalised strategic approach that we employ and execute by developing impactful visual storytelling, delivering value by highlighting the uniqueness of the product and developing content that finds resonance with the target audience.

Photographed by:
Videography: .g
Models:
Makeup & Hair: .makeupandhair

MI-Space team:
Lead by .mahreena , assisted by , visual design by .18.

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17/08/2023

We are thrilled to announce a significant addition to our client portfolio - https://www.facebook.com/profile.php?id=100064860121615
Global Fashion brand from India and a pioneer of the sustainable revolution started by the esteemed - Rina Singh (Founder & Designer).

Their designs are meant for celebrating the small, everyday luxuries with distinctive pieces made in fluid cuts and natural fabrics, punctuated with thoughtful details. Each piece is designed to be seasonless and timeless, with an irreverence for boundaries of shape and age to offer globally relevant clothing. This spirit takes shape in soulful clothing that lives on through individual expression.

At MI-Space Consultancy, our commitment to developing and delivering effective Brand Strategy, shaping compelling narratives, and driving growth remains unwavering.

Ekà brings a wealth of experience and a vision that closely aligns with our core values.

As we embark on this exciting partnership, we look forward to leveraging our strategic insights to help our clients achieve their goals, streamline communication, and navigate the ever-evolving Fashion-Digital landscape.

Images belong exclusively to .
Slide 1 & 2: Ekà Spring Summer’23 campaign
Slide 3 & 4: Ekà Core Drop III
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23/05/2023

and for
Red Lilies, Water Birds - The Saree in Nine Stories. An exhibition presented by The Registry of Sarees in Anegundi in Hampi, Karnataka. Curated by , exhibition design by . In association with Kishkinda Trust.

Further, our digital curation for the event was aimed at creating interactive content on the official social media handles, accessible to the wider audience globally.

23/05/2023

and for
Red Lilies, Water Birds - The Saree in Nine Stories. An exhibition presented by The Registry of Sarees in Anegundi in Hampi, Karnataka.
Curated by Mayank Mansingh Kaul, exhibition design by Reha Sodhi. In association with Thekishkinda Trust

As a Media and Digital representative, our role was to facilitate open and meaningful interactions between the stakeholders of Red Lilies, Water birds Exhibition and the Indian media - print and digital, providing necessary information, access, and resources to support the journalists in covering the depth of the exhibition and it’s significance on the Indian Textiles and it’s diverse landscape.

The interactions ranged from exclusive interviews, private walkthroughs or directing high-resolution images of the exhibit for the media features.

Further, our digital curation for the event was aimed at creating interactive content on the official social media handles, accessible to the wider audience globally.

21/05/2023

We are looking for Graphic Designers, Hybrid position.
Write to us at - [email protected] .

07/05/2023

and for Bunka (https://bunka.in/) -
An Indian womenswear label that amalgamates elegant and relaxed aesthetic with its premium craftsmanship showcased through unique design detailings and superior product quality. While the brand consistently focuses on developing mindful products that are easy and elevated, yet a primary inspiration every season comes through traditions and communities.

Our idea for the first campaign for Bunka was to build and visualise brand’s core philosophies of celebrating traditions and communities.

Bunka is a result of it’s creative director’s (Harmeet Bajaj) ancestoral roots. She created Bunka after her trips to Lahore. The brand finds deep resonation with the culture, the textiles, the craft and the beautiful women of Punjab who carry their traditions with pride, honoring their past while celebrating the future.

The result was a festive campaign -

Riwayat. ਰਿਵਾਇਤ . روائت.
Weaving Traditions
The campaign features Mother-Daughters, who share a passionate bond with Undivided Punjab. The campaign narrates ancestral stories of these three families with Bunka's festive line carefully selected and styled on each pair.
Just like the family stories of tradition and community, the Festive line speaks of tradition, textiles and the culture of Punjab.

We sat with the featured pairs one lovely winter afternoon to discover how each family's ancestors who came as refugees from the said region and how it inspired them to continue learning from their culture. How it continues to influence them in their professional and personal practices and how they hope to carry these customs into the future.
We take our role as strategic consultants thoughtfully to develop unique and imaginative campaigns as a part of a holistic Brand Roadmap, keeping our clients ethos and philosophy at the core of our developments.

Featuring:

Pair 1: Pavan G Singh (Entrepreneur & Textile Designer), along with her daughter Chef Hanisha Singh and Simrita Singh (Content Creator & Digital Marketer)

Pair 2: Sangeeta Singh (travel consultant, event organizer and interior designer) with her daughter Jia Singh (a Travel+wellness writer and conscious brand consultant)

Pair 3: Rene Singh (Singer trained in semi-classical music) with her daughter Suhavini Singh (founder of India Cultural Hub, India’s leading Art & Culture Instagram community)

Featured Images from the campaign shots that took place in January 2023, with an inspiring crew:

Photography - Amlanjyoti Bora assisted by
Videography and Edits - .g
Brand Strategy & Communications - .mahreena assisted by
MUA - Sharon
Jewellery -

26/11/2022

Communication Strategy for RED LILIES, WATER BIRDS – The Saree in Nine Stories, an exhibition presented by The Registry of Sarees in Anegundi in Hampi, Karnataka, curated by Mayank Mansingh Kaul with design by Reha Sodhi.

The exhibition features a selection of 108 sarees and draped garments – narrated through 9 themes – which have been collected by The Registry of Sarees The Registry of Sarees over the last 5 years. They represent a period of almost a century, from the late 19th to the early 20th, and comprise textiles from some of the most prominent handloom centers of India, including Kanchipuram, Venkatagiri, Chanderi, Paithan, Patan, Varanasi, Murshidabad, and Sambalpur.

The exhibition in Anegundi is housed in heritage homes as venues. This furthers the organization’s mandate to present curatorial initiatives in South India, and that of the curator's to continuously explore new formats of engagement and viewer participation.

From its undyed kora form to ikats, Deccan brocades and Varanasi handlooms, the curation by Mayank Mansingh Kaul crosses state lines to display a unified narrative of the weave. The exhibition also turns traditional houses in Hampi into a museum

22/11/2022

Campaign Ideation and
Management for vashishtguruduttofficial as a part of our larger Brand Identity development.
Photography: Amlanjyoti Bora
Styling: Prerna Narang
Model: .preetisingh
Hair/Make-up: 23
Jewellery:
Footwear:

21/11/2022

Brand Identity development for vashishtguruduttofficial , as a part of our Brand Strategy for an Indian occasionwear brand.

Vashisht Guru Dutt is an apparel design label with a passion for Indian Craftsmanship, Textiles, and the Community it serves.

Our role here was to ideate and build tangible physical characteristics for Vashisht Guru Dutt, that showcases the identity of the brand's personality, and establish a distinctive image within the minds of the consumers.
Identity Design: Saumya Singh