19/09/2021
DIGITAL MARKETING COURSE (599 RS)
*1. Principles of Digital Marketing*
Basics of Marketing
What is Digital Marketing?
Comparison of Traditional and Digital
Statistics of Digital Marketing
Benefits of Digital marketing
Latest Digital marketing trends
Digital marketing platforms
Digital Marketing strategy for websites
Career opportunities in digital marketing
*2. Website Designing with WordPress*
Types of Websites
Basics of HTML/CSS/JavaScript
WordPress Installation on Server
Understanding the Dashboard
Changing the Default Settings
Installing and customizing themes
Content management in WP
Creating categories, pages, and posts
Adding a menu, widgets to the website
Installing useful plugins for site features
SEO specific plugins
*3. Search Engine Optimization (SEO)*
Introduction to SEO
How Do Search engines work?
Search Engine Algorithms
Google Algorithm Updates
Google Search Console
Keyword Research Process
Keyword Research Tools
Competition Analysis
On page Optimization strategies
Content development strategy
Title & Meta Tags
Semantic SEO
Rich Snippets Integration
Speed Optimization
Off Page Optimization
Link Building Techniques as per latest standards
Local SEO Strategies
Penguin & Panda update recovery process
Reports and SERP Management
etc
*4. Search Engine Marketing (SEM)*
Introduction to Paid Marketing
Google Ads (Google AdWords) account and billing settings
Types of Campaigns
PPC Campaign Setup
AdGroups and Keywords setup
Bidding strategies & Conversion Tracking
AdRank, Quality Score Optimization
Ad Formats & Ad Extensions
Shopping Campaigns
Dynamic search campaigns
Display Ads Campaigns
Remarketing campaigns
Mobile Apps Marketing
Video Marketing
Google Ads (Google AdWords) tools
MCC Account
AdWords Editor Tool
7+ Google Ads certification exam
*5. Social Media Marketing*
Introduction to social media marketing
Facebook marketing
Facebook advertising
YouTube marketing
Twitter marketing
LinkedIn marketing
Pinterest marketing
Instagram Marketing
Quora Marketing
Document Sharing Site
*6. Email Marketing*
What is Email Marketing
Benefits of email marketing
Basic terminology in email marketing
Email Marketing Softwares
Building email marketing strategy
Building subscriber lists
Designing Newsletters
Types of Campaigns
Reports and analysis
*7. Inbound Marketing*
What is Inbound Marketing
Inbound Marketing Process
Content Marketing Concepts
Landing Page Design Concepts
Strategies for Inbound Marketing
Tools for Inbound Marketing
Using a CRM
Delight your Customers
*8. Online Reputation*
Management
What is Online reputation management
Why business needs online reputation
Case Studies of Brands
Focus areas in ORM
ORM in Search Engines
ORM in Social Media
ORM strategy
Tools for ORM
*9. Google AdSense and Affiliate Marketing*
Online money earning strategies
Success stories of online entrepreneurs
Planning a website for Adsense
What is Adsense?
Types of Bidding
Implementing Ads in a Website
What is Affiliate Marketing
Types of Affiliate Marketing
Making Money using Affiliate Marketing
Popular Affiliate Networks
Freelancing Business Strategies
*10. Google Analytics In-depth*
Purpose of website analytics
Tools for website analytics
Installing Google Analytics
Google Tag Manager
How to use Google Tag Manager
Implement Conversion Tracking
Basic terminology and KPI’s
Audience Reports
Customer Acquisition Reports
Behavior Reports
Goals and Conversion Reports
Segmentation and Filters
*11. Certifications:*
Google
Google’s Adwords Certification
Google’s Analytics Certification
etc
Facebook
Facebook’s Blueprint Certification
Hubspot
Hubspot’s Inbound Certification
Only 599 rs me three months ka course
