31/05/2020
AIDA is a model that is highly used in advertising and marketing campaigns. The model describes the various steps that occur from when a person enters the Awareness stage of your marketing funnel to when they ultimately make a buying decision.
The AIDA model then describes the necessary number of tasks that are required to move a customer from the awareness stage to the very action that leads to a conversion.
If you’re new to copywriting the AIDA marketing formula is the best practice that routinely produces significant results.