TARA’s mission is to practice fairness in its production and trading activities for the development of the grassroots. For over forty years TARA Projects has been working to fight exploitation, poverty, illiteracy and to protect the rights of marginalised communities. The organisation draws its inspiration from the basic principles of Fair Trade and the protection of fundamental rights. TARA is ac
tively engaged in providing support to grassroots producers and underprivileged sections of society in the production and marketing of handicrafts. Using revenues generated by the sale of handcrafted products TARA supports a number of community development projects, such as health programmes, micro credit schemes, learning centres for children, capacity building, and adult literacy programmes. The resulting employability and enhanced earning capacity, impacts the lives of thousands of young people and adults, and helps keep children in education, reducing the prevalence of child labour. TARA’s commitment to the environment includes reforestation projects and rainwater harvesting initiatives to address the extreme demand for water in many regions of India. Tara has recently initiated an eco-tourism project. TARA has become a leading voice in campaigns against child labour, illiteracy, and unfair trading practices. TARA’s philosophy is, and always has been, to bring about positive change and economic justice and seeks to consolidate and extend this work by seeking new opportunities and new trading partners.
