Biztory Solutions

28/01/2026

It took 17 long Years' to benefit 2 Billion population, who contributes 25% of International GDP @ 33% of International Trade, and now the NEW WORLD ORDER is all set by signing the BIGGEST EVER FTA of history between World's 2nd & 4th Biggest Economy.

25/01/2026

And she (European Commission President Ursula von der Leyen) is very much in India to attend 77th Republic Day Celebration as our Chief Guest, followed by an unprecedented moment of signing that most awaited Trade Deal on 27th January.
Heat of the Deal has also become visible in advance, as if some big talker had already announced a 25% tariff reduction...
By the way, the TWO important learnings for any Hospital/Business owner from this historical tariff war, are...
1. Never rely on only one BIG client to do the large amount of business.
2. If you keep establishing the merit of your service/product @ accurate marketing skill, new customers (HNIs too) will keep joining you.

Regards
Dr. Kumar Verma.
Doctorate in Healthcare Growth Strategy.
Founder: Biztory Business Solutions Pvt Ltd.

14/01/2026

13/01/2026

THANK YOU INDIA

13/01/2026

10/01/2026

Hospital Business Tips
Chapter 2: Mature Management

I must say that only one or hardly three percent of hospitals really understand the gravity of Mature Management, on the top of my surprise just one percent of this three percent actually implementing it in day to day routine.
It's a big strange to see someone starting a business without any sealed strategy?!
Let me tell you, any business survive..I repeat..just survive, when it's able to sell minimum 60% of their production.
In case of hospital, we can replace the word "production" with "bed occupancy".
Now let's do a self-assesment with below set of questions.

1. How many hospitals are aware of an actual "bed-life" for a normal multi-speciality hospital ?! It's actually Annual-84 but how many are knowing it and making the Business Forecasting Plan based on it?!
2. What's an AUTHENTIC ORGANOGRAM for any hospital and how does a hospital should plan it? Let me tell you, without an organogram, a hospital is like a body without hands & legs.
3. Reception Counter is the most important department of any hospital, even bigger than the IPD department. Are we really paying that much attention to this department. The one who meets the client before any other department, is almost ignored by it's owners. We celebrate Doctor's Day, Nurse's Day and it's really great, but do you know when to celebrate the Receptionist Day..hardly any reader can reply to this question and by the way it falls on the 3rd Wednesday of May month.
4. I've seen hundreds of hospitals with an appealing infrastructure and I honest-to-goodness appreciate those but there is a settled formula to decorate any hospital waiting area, lobby or entire premises and that formula called ICE PANACEA, but the difficulty is, how many hospital interior designers are knowing it?!
5. Now let's talk about staff-selection, an utmost item to ensure the REVENUE RESULTS. But the interviewers of many hospitals carrying penny knowledge of an effective interview. They don't even know, that Recruitment is nothing but adolescence face of Retention, which only happens when that staff recruits you as his/her boss for life time. And to fix this, one needs to select the E3 EMPLOYEES.
6. Finally there's one term being very familiar to any hospital, yes I'm talking about SOPs. But I barely see any significant training based implementation of SOP in any hospital. I did an exercise of checking 6 months duty-rota and never found any training calendar. Trust me dear hospital owners, a perfect SOP based training calendar saves you from Medico-Legal issues as well helps increment your business.
7. Now the Paramount of all above, do you have a well crafted and decently designed format of ANNUAL BUDGET, followed by Monthly Meeting Format?!

Friends, please note in your dearest diary, that MATURE MANAGEMENT is the chief-key of hospital growth and it doesn't end on above written 7 points. It's a series, any hospital must go around with, I believe.

Regards.
Dr. Kumar Verma.
Doctorate in Healthcare Growth Strategy.
Founder-Biztory Business Solutions Pvt Ltd
serving HEALTHCARE since 2017
967 389 2345.

08/01/2026

Hospital Business Tips
Chapter 1: Digital Marketing

These two words are highly abused in the world of healthcare.
I personally interacted with many hospital owners, who informed me that they themselves are doing the digital marketing for their set-up. Else they hire any Tom Dick or Harry to execute this process on behalf of the hospital.
Without giving a nano thought that...
1. Any AV or I say every AV is telling a story about hospital.
2. They don't bother the relevance of story, and it's repurcation.
3. In fact neither the owner nor the executor, is aware of the negative impact of it.
4. On the top, they do it to an unknown crowd and NOT the selective audience. (even a highly uncontrollable TV aid also tries to get telecasted at a perfect timing with selective audience i.e. chocolate companies prefer the slot of cartoon program and a washing powder company selects the break between a homely serial.. isn't it?)
5. Digital Marketing is actually a science with Law of Attraction between hospital and an end-users.
6. It must have a seasonal plan with accurate geography, audience age selection and top of that the income bracket based on the product.
7. Language too plays a major role while making the Flyer/AV. Here the word "language" doesn't mean it's rack-meaning but the word language in world of healthcare digital means the magnetic effect of the flyers/AVs, that too in minimum NUMBER of NINE in one series.

I can write a book on effective HEALTHCARE DIGITAL MARKETING but that book also will not help you more if you don't hire a Correct Consultant to grow the Value & Revenue of your esteemed hospital via digital mature marketing.

Regards.
Dr. Kumar Verma.
Doctrate in Healthcare Growth Strategy.
Founder-Biztory Business Solutions Pvt Ltd
serving HEALTHCARE since 2017
967 389 2345.

05/01/2026

Hospital Business is not an easy task, it needs a lot of professional "PRP" to create & sustain the revenue results.
Generally a roaring practice OPD is misunderstood by business ball, which is never correct.
That's why we often see a good practicing doctor fail when start the second set-up, where he/she doesn't run the same OPD.
Hospital Business is all about "Mature Management & Strategic Sales", and that's the "MANTRA" of a successful hospital.

Regards.
Biztory Solutions.

03/01/2026

20/12/2025

150 NABH CERTIFICATION DONE TILL DATE
THANK YOU VERY VERY VERY MUCH INDIA

17/12/2025

DENTAL CLINIC NABH CERTIFICATE
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