26/01/2023
There are several ways to lower your cost per conversation in Google Ads:
Target your audience more effectively: Use keywords, demographics, and other targeting options to reach the people most likely to convert.
Optimize your ad copy and landing pages: Make sure your ad copy is relevant and engaging, and that your landing pages are optimized for conversions.
Use ad extensions: Ad extensions, such as call extensions and location extensions, can make your ads more prominent and increase click-through rates.
Use negative keywords: Add negative keywords to your campaigns to exclude irrelevant searches and reduce wasted ad spend.
Test different bid strategies: Experiment with different bid strategies, such as manual CPC bidding or target CPA bidding, to find the one that works best for your campaign.
Monitor your Quality Score: Keep an eye on your Quality Score, which is a measure of the relevance and quality of your ads, keywords, and landing pages.
Test different ad formats: Test different ad formats, such as responsive search ads or expanded text ads, to see which perform best.
Use automated rules: Use automated rules to automatically adjust your bids and budgets based on performance data.
Monitor and analyze your campaign performance regularly: Keep track of your cost per conversation, return on ad spend (ROAS), and other key metrics, and make adjustments as needed.
