29/02/2024
To be honest, I simply don't like speaking in absolutes very often.
Except for stating this one fact: "You can either be in the present moment or not."
I've heard many creators say that only Instagram, LinkedIn, or Facebook is the best platform to get clients or grow a business.
From my past four years of experience as a freelance SMM working with 25+ brands, I've learned that all these platforms have great potential to grow a business.
However, the perfect platform for a business depends on where their target audience mostly spends their time.
For a brand that sells handmade soaps, Instagram and Facebook would be great.
For a professional who is a dating coach, Instagram and Facebook would be best.
For a brand that sells Digital Marketing services, LinkedIn and Twitter would be best. Facebook can also work for them because many traditional businesses are on Facebook but not on LinkedIn. They might purchase their services to expand their biz.
Now, how many platforms should you start with?
There is no black and white answer to this as well.
It depends on the human resources you have. If you have enough resources, you can start with 3-4 platforms.
If you are a solopreneur, you can start with 1, 2, or 3, depending on what's sustainable for you and your business in the long run.
PS: Hey! Purpose-driven? Let's connect! I help amplify impact, reach audiences, and save time with Social Media Marketing. Struggling on social media? Need a supportive community? Let's craft a growth strategy!