CELLO as a brand made its inception through its founder Shri. Cello started its journey making Thermoware for Indian kitchens from a small factory at Mumbai, in 1986. Today under the able stewardship of Shri G. D. Rathod, along with his sons, Shri Pradeep Rathod and Shri Pankaj Rathod,have successfully taken the group into its next generation further with his grandson, ShriGauravRathod. They have
led the diversification of the group into new products and markets, resulting in Cello becoming the largest manufacturer of branded commodities in India and worldwide , with a wide range of plastic molded products. CELLO has spearheaded the modernization of Indian plastic industry with many technology advancements. The world acknowledges its outstanding quality, which always seeks perfection. Million families in India and millions around the world have put their trust in cello. To delight and deliver beyond expectation through ingenious strategy implied entrepreneurship impaired technology, innovative products, insightful marketing and inspired thinking about the future. To establish the company as ‘India’s Best Company’ being the Marketing Objective cello brand is a top rung group with a vision of Uncompromising Quality and Total Consumer Satisfaction.
