04/06/2026
“Small is ₹150, Medium is ₹250, Large is ₹270... Large is a steal!” 🍿
You didn’t actually want the large size until you saw the medium price. That’s the Decoy Effect. Brands introduce an expensive, less attractive option just to make the most expensive choice look like an absolute bargain. You aren’t saving ₹20; you are spending ₹120 more than you planned.
Swipe left to spot the decoy before your next automated subscription buy. 🪤
Decoy effect examples, subscription pricing tricks, consumer psychology India, how marketing influences spending, smart buyer habits.