We are a dynamic consulting and market research firm that excels at extracting the full market potential from the brands of the world’s leading companies. Commercially focused and socially conscious, we combine evidence-based research with deep clinical, commercial and brand expertise to help our clients access market opportunities, prioritize product development and portfolio activities, and differentiate their products to drive brand success. We work across a range of sectors for many different clients, including multinationals and household names. We help them address challenges across the full business change lifecycle, from strategy through to delivery, and operate at all levels across our clients’ organizations. CIG Group’s business model is unique in the world of economic consulting. While many of our competitors rely either on external academics or on internal staff as potential experts, we draw on experts both within the firm and in our affiliate network, we bring together the best people to do the work, structuring our teams to enhance interaction with clients. We blend efficient project management capabilities with a commitment to client service and rigorous quantitative analysis. We are committed to growing our business through embracing technology, developing strong partnerships and by placing the emphasis on providing high levels of customer satisfaction. We work hard to achieve our goals and we encourage our staff to be ambitious. We constantly reward and celebrate individual and team success. Retaining our competitive edge through innovation is central to the way we operate and we are always looking to improve our business processes and services.
