KIARA is a boutique consultancy firm offering one-stop solutions with an array of services comprising:
• Out-of-the-box Marketing Strategies to build successful brands
• Cutting edge Marketing Communications & Brand Building
• Innovative end-to-end solutions for ATL, BTL, Activation, CRM, Digital etc
• Expertise in successful BudgetPlanning and Strategic Revenue Alliances
Company Promoter profile
Payall Gupta is a marketing professional with over 10 years of experience in the client servicing, marketing communications, launches, events and media relations. She has to her credit a post-graduation in Mass Communication and Marketing. Starting her career in 2001 with the world’s second largest Advertisement Agency
Lowe (formerly Lintas), she honed her professional skills in client management and operations. Her stint with Brushman (India) Ltd in the lifestyle segment enabled her to conceptualize hi-end fashion shows & events, announcing the launch of international brands in India. Post that, she worked with retail sectors to spearhead the consumer division in an endeavor to heighten the company’s established repute in lifestyle domains requiring a B2C approach. In her last role as the General Manager with PVR bluO, she was leading the ATL and BTL initiatives of all the 6 operating centers. Her innate ability to see the big picture combined with her ‘outofbox thinking ‘approach has helped bluO to achieve its strategic objectives including successful launch of 2 centers.
