Mango Bus is a start-up Development and Corporate sector consulting firm specializing in social research/ analytics, communication development, program design, capacity building and strategic advisory practices. Our Practice Areas
1. Social Research and strategic advisory
Our Development sector practice consists of providing cutting edge social research and consulting solutions to our clients. We
leverage our team’s decades of corporate and development sector experience to develop sustainable and impactful solutions routed in deep cultural understanding of beneficiaries. Our offerings include Ethnographic studies, Secondary/ Desk researches, Primary research, Stakeholder engagement and analysis through workshops/ one-on-one interactions, Mapping of beneficiary ecosystem, Business model development, Feasibility studies, Measuring cost impact and efficiency analysis etc.
2. Social and Behaviour Change Communication
Mango Bus strongly believes that the key to bringing behaviour change is indexed on robust understanding of target audience’s cultural beliefs to design communication messages that leverage this understanding. Our core philosophy is that the communication should drive healthy behaviours to help save lives especially among under-served/ BoP populations. Our senior team stays on top of the entire process to ensure that we get insights that are actionable and are pillared on strong emotional understanding of the target audiences, thereby substantially increasing its chances of success.
3. Market Research and Analytics
As a full-service boutique market research agency, we offer both Qualitative, Quantitative and online research solutions to our Corporate clients. All our solutions are based on in-depth understanding of our consumers and their cultural eco-system. We do not believe in “Jugaad” methodologies and instead try to base our recommendations on rigorous research. We also believe in working like a Partner with our clients while ensuring senior level involvement at all stages of project.
4. Program Implementation, Training and Capacity Building
Our expertise in project management, knowledge of the Indian culture, practices and nuances and strategic implementation techniques helps us in advising our development partners how to run their programs effectively. Additionally, we also have the know-how of running programs and building capacity in the areas of Primary Health care, Education, Sanitation and Gender empowerment.
