HyperText

21/09/2015

17/04/2015

'Depth of the brief, lack of clarity on budgets, unreasonable response times are some of the key challenges facing in India', says Pranav Kumar, MD, HyperText Read the full story here: http://ow.ly/LJdLb

As much as two–thirds of RFPs for PR are not genuine or are already decided. PRmoment's research also suggest that it is very rare for clients to set agency's a budget as part of the RFP process

17/04/2015

is an investment in driving revenue and not a cost. Smart of today understand this fact quite well. http://ow.ly/LJ8hI via HubSpot

Marketing is often considered an expense, but in reality, the content you create should be treated as an asset.

09/04/2015

With the rapidly changing landscape, the role of professionals is evolving too. Yesterday's client relationship managers & media specialists are now communications rock stars. Are you one? http://ow.ly/LnfJf

Yesterday’s leading communicators were client relationship managers and media specialists. Today’s communications trailblazers are comms rock stars

07/04/2015

Just-In: Twitter officially lets you retweet with comments now http://ow.ly/Lhrmw via Mashable

The service now lets users skip the tedium of copy-pasting and prompts them to comment before hitting the retweet button.

06/04/2015

While online marketing & social media are effective and necessary, don't underestimate the power of traditional . Learn why: http://ow.ly/LeBMc

While online marketing is effective and necessary, don't underestimate the power of traditional PR, this author says.

06/04/2015

8 ways to use Groups to boost your business via CIO

Executives, recruiters and LinkedIn experts share their tips on how your business can best leverage LinkedIn Groups to improve your brand.

01/04/2015

Mobile clicks now account for almost 40% of all email clicks, a 10% YoY increase [Report] http://ow.ly/L4tTg via Marketing Land

Report claims responsive design helped drive a 40% increase in CTO rates over non-responsive marketing emails.

31/03/2015

Every brand needs a distinct tone of voice. Here's why—and how to create It. Read more: http://ow.ly/L0ZNn via MarketingProfs

Brand Management - Brand tone of voice is vital to expressing your brand identity. The correct tone can help a company distinguish itself from competitors, reinforce the brand's personality, and underpin the brand's ...

30/03/2015

''We are in a position to be able to tell clients, 'We get this space. Here's where the two worlds are integrating'." - Pranav Kumar, MD HyperText tells PRWeek Asia. Read the full story: http://ow.ly/KXwxd

Text100 India spins off former Bite team into new agency, Hypertext. From PR Week